Day: April 4, 2017

Optimize Your Sales Funnel Using the Content

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Optimize Your Sales Funnel Using Content

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1. Showcase Good Reviews and Testimonials

  • Showcase good reviews and testimonials on your website

  • Put product pages that are related to reviews

  • Have a review tab on your product page
  • Monitor the continuous problem in reviews and feedback
  • Always respond to negative reviews politely
  • Resolve issues of customer
  • Care about customer and their needs
  • Showcase both bad and good reviews

2. Deliver Professional, High-Quality Product Descriptions

  • Content should be of highest quality and beneficial
  • Convinced customer that your product is the right one for them
  • Have adequate, informative, professional, unique and high-quality product descriptions
  • Gain their trust and their interest
  • Avoid spelling or grammar mistakes
  • Add specifications or special features in bullet points
  • Must be readable and understandable to customers
  • Description must be less than 200 words
  • Write unique content
  • Showcase the benefits

3. Give Them Helpful Information

  • Have content that can help users to understand your products
  • Incorporate different blogs and articles into your website
  • Solve their questions and problems
  • Provide them content i.e. Buyer’s Guides, Product Guides, Tips and Tricks etc.
  • Use Copyscape.com to help check for plagiarism
  • blogs and articles must be relevant to the products, industry, or the different services that you’re providing
  • Balance out bulky text by using paragraphs, subheadings, and bullet points

4. Trigger Emotional Responses

  • The two most beneficial emotions to trigger are:

Happiness

  • Sharing content that has a feel good and happy message in it
    • Giving them a price cut or deal
    • Installing a product for free
    • Offer free shipping
    • Give them a gift voucher after a purchase is complete

Passionate Anger

  • Let people know you’re a proud supporter of a charity or cause That is worth fighting for
  • It comes when you’re passionate about something
  • Trust you more and become loyal to you
  • Make sure you have a positive spin
  • Don’t overstep your boundaries

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Basic Pillars to Have a defined ‘sales funnel’

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Basic Pillars to Have a defined ‘sales funnel’

[/vc_column_text][vc_column_text]In the corporate life, every day is a battle, and the only way to win the war is to capture the client market. We all know that customer is king, and the secret to converting this king into a loyal ally is to have a very strong conversion plan.

 

Awareness

To create awareness of your product, you need to make its presence felt in the market. Also know who your client is and where you can find them. There’s no point arriving at the wrong tower if Rapunzel isn’t waiting for you up there, is there? Find your client base, target them with a bull’s eye, and set out to introduce them to your brand.

Interest

Now that you have identified your target and made them aware of your presence, it is time to generate an interest. Just being present is not enough considering the competition today. You need to have a loud presence and then do something crazy enough to grab everyone’s attention to make them want your product.

Sale

This is where all techniques can either fail or succeed depending on how carefully you handle it. Always remember that the need of the customer is as important as the need for you to generate sales or make a conversion. Try to be honest, clear, and specific about your products and services.[/vc_column_text][/vc_column][/vc_row]

5 FREE SOCIAL MEDIA TOOLS FOR YOUTUBE CREATORS

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5 FREE SOCIAL MEDIA TOOLS FOR YOUTUBE CREATORS

ICONOSQUARE

IconoSquare should be your Instagram’s BFF. It provides all the analytics you need to grow and interact with your community, plus monitor its performance.
Free!![/vc_column_text][vc_column_text]

VINECLIENT

Want to upload custom Vines from your computer to Vine? Say hello to VineClient! It provides all the capabilities of the Vine app straight from the comfort of your computer.
Free!![/vc_column_text][vc_column_text]

LIKEALYZER

LikeAlyzer gives you the cold, hard facts about your Facebook page, analyzing every post to provide custom recommendations, related articles, and even ways to compare yourself against competitors
Free!![/vc_column_text][vc_column_text]

NUMBLR

Ever since Yahoo found 1.1 billion reasons to love Tumblr, the platform has exploded! Numblr shows your most popular posts, the originality of your content, note-to-post ratio, and more.
Free!![/vc_column_text][vc_column_text]

STEADY DEMAND

Steady Demand caters to Google+ users. This free tool grades your SEO links and provides solutions to correct common mistakes.
Free!![/vc_column_text][/vc_column][/vc_row]

Why Your Call to Action Isn’t Working perfectly

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Call-Action Isn’t Working perfectly

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CTA Issue #1: Value vs. Cost

  • A website conversion is a transaction between you and website visitors
  • You value their contact information and they value your expertise
  • Offer something that they deem more valuable than the information you are asking
  • If you are asking for an email, you can get away with offering a good blog article
  • What you ask for increases, so must the value of your offering

CTA Issue #2: Clarity

  • Make abundantly clear what people will get in return for clicking on the CTA
  • People don’t want eBooks; they want solutions to their problem
  • Give website visitors an idea of what is in the eBook
  • Anyone won’t purchase something without knowing what it is
  • Website visitors won’t give their information for something unknown
  • Make your CTA clear, concise, and inviting

CTA Issue #3: What Call to Action?

  • Use a variety of different CTA types
  • Put CTA at the end of blog pages, service pages
  • Focus quality over quantity
  • Have an appropriate number of CTAs that offer valuable content and incite action

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4 Tips and Tricks to Improve Email Success

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Improve Email Success

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  • About half of consumers still prefer retailers and marketers to reach out to them via email
  • However, fewer than one-third actually open those emails
  • Here are four tips to help improve email success

Design and write around the call to action

  • Rely on the main message of your email
  • Showcase the benefit of your product or service
  • Leave the closing to the CTA
  • Keep your CTA short
  • Avoid the temptation to give your users too many CTAs

Shorten subject headers

  • Most common subject line word length is 7
  • 3 word subject lines have the highest engagement rates
  • Forget links and hashtags in the subject lines

Use the pre-header – but use it wisely

  • The pre-header text is the small snippet of text that can be seen in the inbox, after the subject line
  • Don’t leave the automatic placeholder
  • Instead, use this space to reiterate the CTA

Make emails compatible

  • Most email templates are designed for a standard desktop which is too wide for most phones
  • Include a plain text version in HTML email
  • Make use of responsive design templates

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4 ways to generate Great Website Landing Pages

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Generate Great Website Landing Pages

[/vc_column_text][vc_column_text]All of the marketing and press in the world cannot help a company or entrepreneur that cannot put together a good landing page.

Minor changes in the structure can double, triple conversions overnight.

That is a lot easier than spending hours on SEO, PR, Google Adwords, Facebook ads, and other expensive marketing tactics.

Here are four keys to creating a successfully converting landing page.

Simplify

Explain how incredible their product or service within time constraints.

Consumers hardly give 10 seconds to capture their attention or their Information and then they are gone.

Simplifies its purpose into one question, essentially asking why they are on the site.

Most relevant information.

Explain the benefit

Focus on explaining the benefit to your product or service in as few words as possible.

See what problem your service solves, helped them to see how it will be solved, and done so in Just a few seconds.

Keeps the benefit explanation as close to the call to action as possible.

CTA location

CTAs can be sometimes hard to work in.

The webpage needs a lot of words and written content in order to show up in search engines.

Meaning words matter quite a bit.

Offers links that can take you to other places on the page that may answer specific questions.

Design around CTA

Your entire goal is to get the user to click the CTA on the page.

User’s eyes first go to a landing page CTA.

Constantly testing and improving their landing pages.

Improve conversions.[/vc_column_text][/vc_column][/vc_row]

Uncommon ways of generating landing page traffic

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Uncommon ways of generating landing page traffic

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Skywriting

  • Use short URLs(easy to type and remember)  

  • Attract attention from the crowd.

Events

Booth signage

  • Put a sign at your booth that displays the URL to your landing page.
  • Include contest, a discount code, or giveaway on the sign that attract people to visit your site.

Place an ad inside the event program

  • try buying ad space in the pamphlet (or the digital version of the event program).

Hand out free swag

  • Distribute free swag— pens, tote bags, coasters, stress balls, frisbees, etc.
  • Advertise URL link through swag.

Ask people to sign up

  • Figure out what it is you want to offer to your visitors, it would be a coupon, a weekly newsletter, or something similar that they’d be interested in.
  • Ask to sign up for your offer

Posters and billboards

  • Excellent way to advertise and get your landing page URL to the public.
  • Eye-catching visuals on the landing page
  • The testimonials with pictures shows prospects
  • While posters are great for generating landing page traffic, it’s equally important that the ad and the landing page are closely connected to get the job done.

Press releases

  • Capability to reach a lot of people,
  • A great tactic for driving landing page traffic.
  • Once your press release is drafted, simply add your landing page URL anywhere that’s relevant within the content of the press release.

Radio ads

  • URL would need to be extremely short and have a catchy jingle
  • Traditional advertising methods can be successful

Quora and Reddit

  • Giving detailed and helpful responses on subreddits
  • Sharing your own posts and mini-articles on these sites,
  • Manage a strong, thoughtful presence on Quora, Reddit, and other social networks like LinkedIn and Facebook
  • Can help brands to build a reputation around their businesses.
  • The main idea of these forums is to be educational and helpful — not promotional.

Business cards

  • Gaining a lifelong customer.
  • Place your URL at the bottom or the back of your card
  • Be creative with your landing page traffic
  • Think of new ways to get your audience to the page.
  • Whichever methods you decide on, make sure you’re creating a great first impression.

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