Online Marketing for Online Businesses: A Simple Yet Effective Strategy

Online marketing, in its simplest form, is about generating clients through the internet. With that goal in mind, creating a powerful strategy becomes straightforward. We’ve distilled it into three essential steps that form the foundation of any successful online marketing plan:

1. Create a Website or Landing Page

2. Drive Traffic to the Website

3. Convert Visitors into Paying Clients

Whether you’re a small startup or a growing enterprise, this basic framework can guide your digital marketing journey. Here’s a breakdown of how to execute it effectively.

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Step 1: Create a Website or Landing Pages

Your website is your digital storefront. It needs to:

• Load quickly and work seamlessly on all devices

• Reflect your brand identity

• Clearly communicate your value proposition

• Include easy navigation and calls-to-action (CTAs)

Landing pages, in particular, should be designed with a specific goal—whether capturing leads, promoting a product, or running a campaign.

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Step 2: Drive Targeted Traffic to Your Website

There are multiple proven methods to attract high-quality visitors. Some of the most effective include:

• Search Engine Optimization (SEO): Optimize your content for visibility on Google and other search engines.

• Search Engine Marketing (SEM): Paid ads (Google Ads, Bing Ads) to appear in top search results.

• Social Media Marketing: Engage your audience through platforms like Facebook, Instagram, LinkedIn, or TikTok.

• Email Marketing: Build and nurture an email list to consistently drive traffic.

• Content Marketing: Publish valuable blogs, videos, or infographics that solve real problems.

• Retargeting: Re-engage past visitors with display ads or emails.

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Step 3: Convert Visitors Into Clients

Once traffic starts coming in, conversion is key. You’ll need:

• Compelling CTAs across your site

• A/B testing for landing pages and ad copy

• Mobile-optimized design

• Lead capture forms (with anti-spam features)

• Email marketing tools for follow-up and nurturing

• Smart checkout systems that make it easy to buy

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What Will It Cost? A Budgeting Guide

If you’re serious about online marketing, it’s important to allocate a proper budget. Here’s a rough guideline:

• Marketing Spend: 5–13% of your total revenue

• Digital Marketing Share: 30% of total marketing budget

Breakdown of that 30%:

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What Kind of Team Do You Need?

Online marketing spans multiple disciplines—SEO, content, design, analytics, and more. To execute a strategy effectively, you’ll need:

• Content Creators & Copywriters

• SEO Specialists

• Web Designers & Developers

• Social Media Managers

• Marketing Strategists

• Data Analysts

Even a small team with diverse skills can implement a comprehensive and successful digital marketing plan.

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Our 4-Stage Online Marketing Strategy

Stage 1: Attract Visitors

• Open backend access for team/stakeholders to add content

• Hire SEO experts to optimize content

• Promote content across social media

• Track visitor behavior and page views

• Ensure easy access to blog, services, about, and contact pages

Stage 2: Convert Visitors to Leads

• Add high-converting CTAs

• A/B test landing pages and sales copy

• Mobile-optimize all pages

• Use data-capturing forms with anti-spam filters

• Build and manage segmented email lists

Stage 3: Convert Leads to Customers

• Design irresistible “Buy Now” pages

• Use intelligent shopping carts

• Offer multiple payment options

• Analyze visitor interaction with sales funnels

• Empower the team to easily create landing pages, newsletters, and nurturing sequences

Stage 4: Turn Clients Into Brand Advocates

• Deliver outstanding customer service

• Offer loyalty rewards and discounts

• Set up a clear complaint redressal system

• Give clients access to a knowledge base and FAQ forums

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How prefr.co Helps You Succeed

At prefr.co, we offer a results-driven, hands-on approach tailored to your business goals.

1. Strategic Planning

We begin by understanding where your traffic is currently going (or not going). Then we develop a custom roadmap to guide users to your checkout pages.

2. Traffic Channel Setup

We’ll set up all necessary channels—SEO, social media, email marketing, and paid ads. Once everything is in place, we begin content production.

3. Content Creation

We research your audience’s needs and create high-value content—blogs, videos, infographics—that address their problems. We offer 90% of the knowledge for free, keeping the remaining 10% as premium content to convert serious leads.

4. Content Repurposing

Have an old blog or viral YouTube video? We repurpose successful content into new formats (video → infographic, blog → video) to maximize reach and engagement.

5. Automation

We use automation tools to handle repetitive tasks—social sharing, thanking new followers, email outreach—so you can focus on growing your business.

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What Do We Charge?

We offer a flexible plan at $350/week, committing 25 hours/week at a rate of $14/hour.

You’ll have direct access to our team via Skype for any urgent requests. We can also assist with:

• Virtual assistance

• Competitive research

• Administrative and marketing support

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Our Core Services

• ✅ Marketing Strategy & SEO

• ✅ Website Design & Optimization

• ✅ YouTube Channel Setup & Growth

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Let us help you take the guesswork out of online marketing. Whether you’re starting from scratch or scaling up, prefr.co is ready to be your dedicated partner in growth.