[vc_row][vc_column][vc_column_text]
Optimize Your Sales Funnel Using Content
[/vc_column_text][vc_column_text]
1. Showcase Good Reviews and Testimonials
-
Showcase good reviews and testimonials on your website
-
Put product pages that are related to reviews
- Have a review tab on your product page
- Monitor the continuous problem in reviews and feedback
- Always respond to negative reviews politely
- Resolve issues of customer
- Care about customer and their needs
- Showcase both bad and good reviews
2. Deliver Professional, High-Quality Product Descriptions
- Content should be of highest quality and beneficial
- Convinced customer that your product is the right one for them
- Have adequate, informative, professional, unique and high-quality product descriptions
- Gain their trust and their interest
- Avoid spelling or grammar mistakes
- Add specifications or special features in bullet points
- Must be readable and understandable to customers
- Description must be less than 200 words
- Write unique content
- Showcase the benefits
3. Give Them Helpful Information
- Have content that can help users to understand your products
- Incorporate different blogs and articles into your website
- Solve their questions and problems
- Provide them content i.e. Buyer’s Guides, Product Guides, Tips and Tricks etc.
- Use Copyscape.com to help check for plagiarism
- blogs and articles must be relevant to the products, industry, or the different services that you’re providing
- Balance out bulky text by using paragraphs, subheadings, and bullet points
4. Trigger Emotional Responses
- The two most beneficial emotions to trigger are:
Happiness
- Sharing content that has a feel good and happy message in it
- Giving them a price cut or deal
- Installing a product for free
- Offer free shipping
- Give them a gift voucher after a purchase is complete
Passionate Anger
- Let people know you’re a proud supporter of a charity or cause That is worth fighting for
- It comes when you’re passionate about something
- Trust you more and become loyal to you
- Make sure you have a positive spin
- Don’t overstep your boundaries
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][vc_row][vc_column width="1/3"][mpc_icon_column preset="mpc_preset_65" border_css="border-radius:20px;" padding_css="padding:0px;" title_font_preset="mpc_preset_20" title_font_color="#444444" title_font_size="17" title_font_line_height="1.4" title_font_transform="uppercase" title_font_align="center" title="Small jobs, large jobs, anything in between" content_font_preset="mpc_preset_1" content_font_color="#888888" content_font_size="14" content_font_line_height="1.5" content_font_align="center" mpc_icon__icon="etl etl-trophy" mpc_icon__icon_color="#7bdae5" mpc_icon__icon_size="48" mpc_icon__border_css="border-radius:0px;" mpc_icon__padding_divider="true" mpc_icon__padding_css="padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;" mpc_icon__margin_divider="true" mpc_icon__margin_css="margin-top:0px;margin-right:0px;margin-bottom:8px;margin-left:0px;" mpc_icon__hover_icon_color="#ffffff" mpc_icon__hover_background_color="#7bdae5" mpc_icon__hover_border_css="border-radius:50px;" mpc_divider__disable="true" mpc_divider__width="10" mpc_divider__align="left" mpc_divider__content_padding_divider="true" mpc_divider__content_padding_css="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;" mpc_divider__lines_color="#dddddd" mpc_divider__padding_divider="true" mpc_divider__padding_css="padding-top:3px;padding-bottom:3px;"][/mpc_icon_column][/vc_column][vc_column width="1/3"][mpc_icon_column preset="mpc_preset_65" border_css="border-radius:20px;" padding_css="padding:0px;" title_font_preset="mpc_preset_20" title_font_color="#444444" title_font_size="17" title_font_line_height="1.4" title_font_transform="uppercase" title_font_align="center" title="Jobs that are on fixed price, or hourly terms" content_font_preset="mpc_preset_1" content_font_color="#888888" content_font_size="14" content_font_line_height="1.5" content_font_align="center" mpc_icon__icon="etl etl-clock" mpc_icon__icon_color="#7bdae5" mpc_icon__icon_size="48" mpc_icon__border_css="border-radius:0px;" mpc_icon__padding_divider="true" mpc_icon__padding_css="padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;" mpc_icon__margin_divider="true" mpc_icon__margin_css="margin-top:0px;margin-right:0px;margin-bottom:8px;margin-left:0px;" mpc_icon__hover_icon_color="#ffffff" mpc_icon__hover_background_color="#7bdae5" mpc_icon__hover_border_css="border-radius:50px;" mpc_divider__disable="true" mpc_divider__width="10" mpc_divider__align="left" mpc_divider__content_padding_divider="true" mpc_divider__content_padding_css="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;" mpc_divider__lines_color="#dddddd" mpc_divider__padding_divider="true" mpc_divider__padding_css="padding-top:3px;padding-bottom:3px;"][/mpc_icon_column][/vc_column][vc_column width="1/3"][mpc_icon_column preset="mpc_preset_65" border_css="border-radius:20px;" padding_css="padding:0px;" title_font_preset="mpc_preset_20" title_font_color="#444444" title_font_size="17" title_font_line_height="1.4" title_font_transform="uppercase" title_font_align="center" title="Work that requires specific skill sets, costs, or scheduling requirements." content_font_preset="mpc_preset_1" content_font_color="#888888" content_font_size="14" content_font_line_height="1.5" content_font_align="center" mpc_icon__icon="etl etl-newspaper" mpc_icon__icon_color="#7bdae5" mpc_icon__icon_size="48" mpc_icon__border_css="border-radius:0px;" mpc_icon__padding_divider="true" mpc_icon__padding_css="padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;" mpc_icon__margin_divider="true" mpc_icon__margin_css="margin-top:0px;margin-right:0px;margin-bottom:8px;margin-left:0px;" mpc_icon__hover_icon_color="#ffffff" mpc_icon__hover_background_color="#7bdae5" mpc_icon__hover_border_css="border-radius:50px;" mpc_divider__disable="true" mpc_divider__width="10" mpc_divider__align="left" mpc_divider__content_padding_divider="true" mpc_divider__content_padding_css="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;" mpc_divider__lines_color="#dddddd" mpc_divider__padding_divider="true" mpc_divider__padding_css="padding-top:3px;padding-bottom:3px;"][/mpc_icon_column][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width="1/2"][mpc_textblock content_width="80" font_color="#21c5ba" font_size="80" font_line_height="1" font_transform="none" font_align="right"]