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Optimize Your Sales Funnel Using Content
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1. Showcase Good Reviews and Testimonials
Showcase good reviews and testimonials on your website
Put product pages that are related to reviews
- Have a review tab on your product page
- Monitor the continuous problem in reviews and feedback
- Always respond to negative reviews politely
- Resolve issues of customer
- Care about customer and their needs
- Showcase both bad and good reviews
2. Deliver Professional, High-Quality Product Descriptions
- Content should be of highest quality and beneficial
- Convinced customer that your product is the right one for them
- Have adequate, informative, professional, unique and high-quality product descriptions
- Gain their trust and their interest
- Avoid spelling or grammar mistakes
- Add specifications or special features in bullet points
- Must be readable and understandable to customers
- Description must be less than 200 words
- Write unique content
- Showcase the benefits
3. Give Them Helpful Information
- Have content that can help users to understand your products
- Incorporate different blogs and articles into your website
- Solve their questions and problems
- Provide them content i.e. Buyer’s Guides, Product Guides, Tips and Tricks etc.
- Use Copyscape.com to help check for plagiarism
- blogs and articles must be relevant to the products, industry, or the different services that you’re providing
- Balance out bulky text by using paragraphs, subheadings, and bullet points
4. Trigger Emotional Responses
- The two most beneficial emotions to trigger are:
Happiness
- Sharing content that has a feel good and happy message in it
- Giving them a price cut or deal
- Installing a product for free
- Offer free shipping
- Give them a gift voucher after a purchase is complete
Passionate Anger
- Let people know you’re a proud supporter of a charity or cause That is worth fighting for
- It comes when you’re passionate about something
- Trust you more and become loyal to you
- Make sure you have a positive spin
- Don’t overstep your boundaries
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