Optimize Your Sales Funnel Using the Content

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Optimize Your Sales Funnel Using Content

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1. Showcase Good Reviews and Testimonials

Showcase good reviews and testimonials on your website
Put product pages that are related to reviews
Have a review tab on your product page
Monitor the continuous problem in reviews and feedback
Always respond to negative reviews politely
Resolve issues of customer
Care about customer and their needs
Showcase both bad and good reviews

2. Deliver Professional, High-Quality Product Descriptions

Content should be of highest quality and beneficial
Convinced customer that your product is the right one for them
Have adequate, informative, professional, unique and high-quality product descriptions
Gain their trust and their interest
Avoid spelling or grammar mistakes
Add specifications or special features in bullet points
Must be readable and understandable to customers
Description must be less than 200 words
Write unique content
Showcase the benefits

3. Give Them Helpful Information

Have content that can help users to understand your products
Incorporate different blogs and articles into your website
Solve their questions and problems
Provide them content i.e. Buyer’s Guides, Product Guides, Tips and Tricks etc.
Use Copyscape.com to help check for plagiarism
blogs and articles must be relevant to the products, industry, or the different services that you’re providing
Balance out bulky text by using paragraphs, subheadings, and bullet points

4. Trigger Emotional Responses

The two most beneficial emotions to trigger are:

Happiness

Sharing content that has a feel good and happy message in it
- Giving them a price cut or deal
- Installing a product for free
- Offer free shipping
- Give them a gift voucher after a purchase is complete

Passionate Anger

Let people know you’re a proud supporter of a charity or cause That is worth fighting for
It comes when you’re passionate about something
Trust you more and become loyal to you
Make sure you have a positive spin
Don’t overstep your boundaries

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DISCOVER

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