Optimize Your Sales Funnel Using the Content

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Optimize Your Sales Funnel Using Content

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1. Showcase Good Reviews and Testimonials

  • Showcase good reviews and testimonials on your website

  • Put product pages that are related to reviews

  • Have a review tab on your product page
  • Monitor the continuous problem in reviews and feedback
  • Always respond to negative reviews politely
  • Resolve issues of customer
  • Care about customer and their needs
  • Showcase both bad and good reviews

2. Deliver Professional, High-Quality Product Descriptions

  • Content should be of highest quality and beneficial
  • Convinced customer that your product is the right one for them
  • Have adequate, informative, professional, unique and high-quality product descriptions
  • Gain their trust and their interest
  • Avoid spelling or grammar mistakes
  • Add specifications or special features in bullet points
  • Must be readable and understandable to customers
  • Description must be less than 200 words
  • Write unique content
  • Showcase the benefits

3. Give Them Helpful Information

  • Have content that can help users to understand your products
  • Incorporate different blogs and articles into your website
  • Solve their questions and problems
  • Provide them content i.e. Buyer’s Guides, Product Guides, Tips and Tricks etc.
  • Use Copyscape.com to help check for plagiarism
  • blogs and articles must be relevant to the products, industry, or the different services that you’re providing
  • Balance out bulky text by using paragraphs, subheadings, and bullet points

4. Trigger Emotional Responses

  • The two most beneficial emotions to trigger are:

Happiness

  • Sharing content that has a feel good and happy message in it
    • Giving them a price cut or deal
    • Installing a product for free
    • Offer free shipping
    • Give them a gift voucher after a purchase is complete

Passionate Anger

  • Let people know you’re a proud supporter of a charity or cause That is worth fighting for
  • It comes when you’re passionate about something
  • Trust you more and become loyal to you
  • Make sure you have a positive spin
  • Don’t overstep your boundaries

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DISCOVER

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