How a Scarcity Widget Boosted Bookings for a NZ Tourism Campaign
A well-placed scarcity widget can dramatically boost conversions on your WordPress landing page by creating urgency and highlighting limited availability. In this New Zealand case study, a tourism campaign promoting South Island getaways saw a 25% increase in bookings after adding a countdown timer and real-time stock counter. By leveraging urgency, authentic messaging, and smart design, the widget encouraged faster user decisions and reduced bounce rates. Whether you’re promoting a Queenstown adventure, Rotorua spa retreat, or Auckland event, adding a scarcity widget could be the key to converting more visitors into paying customers.