Activecampaign Leadscoring Automation

[vc_row][vc_column][vc_custom_heading text=”Lead Scoring & Re-engagement Strategy For ActiveCampaign Contacts” font_container=”tag:h2|font_size:36|text_align:left|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

  1. Create an automation that starts when anyone subscribes to any list.
  2. Add wait for 30 day.
  3. Check if they HAVE NOT opened or clicked any emails then tag them as inactive.
  4. From here on we can do all kinds of campaigns to re-engage them.
  5. Give 5 point to anyone who opens an email
  6. Give 10 points if they click a link.
  7. Check anyone with 50 or more points is tagged as a VIP.

Outcome: We can now target the best and worst leads.[/vc_column_text][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]