[vc_row][vc_column][vc_custom_heading text=”Lead Scoring & Re-engagement Strategy For ActiveCampaign Contacts” font_container=”tag:h2|font_size:36|text_align:left|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]
- Create an automation that starts when anyone subscribes to any list.
- Add wait for 30 day.
- Check if they HAVE NOT opened or clicked any emails then tag them as inactive.
- From here on we can do all kinds of campaigns to re-engage them.
- Give 5 point to anyone who opens an email
- Give 10 points if they click a link.
- Check anyone with 50 or more points is tagged as a VIP.
Outcome: We can now target the best and worst leads.[/vc_column_text][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]