Content Audit for Any Website

• About Us Page
• Contacts Us Page: Should have Contact Form, Address + Map, Phone, Email
• Testimonial Page
• Terms & Conditions Page || Privacy Policy Page
• For ecomm site: Refund Policy Shipping Information Return policy

OR Create

• Create if the site is missing these pages
• Improve if they have less content or lack functionality

• Blogs
• Articles
• News
• tutorials/how-to content

• Improve Outdated Blogs: The information in older pages may be valuable but parts of may need to be updated
• Remove Irrelevant Blogs: Information relevant 2 years ago may not be relevant today
• Keep Blogs that are current with relevant information.

• Remove guest posts that were published elsewhere

• Image Pages & Files
• PDF PAges & Files – Google indexes PDFs just as it indexes regular pages. Are PDFs being linked from Indexed pages?
• Videos Pages & Files
• Audio Pages & Files

• If there are many thing content pages belonging to one topic consider consolidating such pages and implement canonicalization
• Remove pages that don’t serve any purpose
• Improve pages that serve some purpose. There should be > 1500 words per page.

• Content with no external links, no social shares, and very few or no entrances/visits
• Pages with poor link, traffic, and social metrics related to low-quality content that isn’t worth updating
• The strategy will depend on link equity and traffic as to whether it gets redirected or simply removed.
• The strategy will depend on link equity and traffic as to whether it gets redirected or simply removed.
• Too many indexable blog tag or blog category pages

• Prune from site to remove duplicate content. & Out-of-date content that isn’t worth updating or consolidating T
• Recommend allowing the URL to return 404 or 410 response code.
• Remove all internal links, including from the sitemap.”

• Plagiarized content
• on other pages (e.g., categories, product variants, archives, technical issues, etc.). www.siteliner.com

• (e.g., manufacturer product descriptions, product descriptions duplicated in feeds used for other channels like Amazon, shopping comparison sites and eBay, plagiarized content, etc.) Use www.copyscape.com.

• When you have overlapping topics that don’t provide much unique value of their own, but could make a great resource when combined.

• Mark the page in the set with the best metrics as “Improve” and in the Details column, outline which pages are going to be consolidated into it. This is the canonical page.
• Mark the pages that are to be consolidated into the canonical page as “Consolidate” and provide further instructions in the Details column, such as:
• Use portions of this content to round out /canonicalpage/ and then 301 redirect this page into /canonicalpage/
• Update all internal links
• Campaign-based or seasonal pages that could be consolidated into a single “Evergreen” landing page (e.g., Best Sellers of 2012 and Best Sellers of 2013 —> Best Sellers).

• Important pages which have had their content stolen. Sort by entrances or visits (filtering out any that were already finished)
• Pages with good traffic, conversions, time on site, etc. that also have good content.
• These may or may not have any decent external links.