Dedicated to Ideation & creation of compelling content for web and social media platforms. Focus on Attention to detail in implementing the best SEO practices Knowledge of SEO/ User-friendly content for a website Collaborating with other departments to create narrative and informative content. Find and develop new ideas for web content by doing keyword research and competitor analysis.
| 11 + Years of Experience | 197 + Projects Completed | 9 + Countries Served | 150 + Resources/tools |
Specialise in 4 Steps of Content Marketing
| Content Research | Content Plan |
- Conduct Content Research
- Competitor Analysis
- Audit Existing Content
- Reach out to experts on the topic in order to get unique insights
- Research Potential Audience, Buyers, Followers & Advocates
- Find Relevant Topics & Build Topic Clusters
| - Use Behaviour Psychology to Create Audience Personas
- Create Empathy Maps
- “Jobs to Be Done” Framework
- Develop a High-Level Editorial Plan and Content Calendar
- Create brand Positioning & Brand Story
- Create a Content Funnel
|
| Content Plan | Content Delivery |
- Language Proficiency: Good understanding of grammar rules.
- Use Storytelling to Write persuasively.
- Branding: Formulate a unique voice representative of the brand.
- Copywriting: Explain the benefits of company’s products or services
- Content Diversification: Videos, PdFs, Images, Text, AUdio etc
- Repurpose Your Content
- User-Generated Content like guest posts
| - Own Channels: Website, Blogs, Gated Content, Landing Pages, Social Media Profiles, Email Marketing/Newsletters, Backlink generation
- Paid Channels: Social Media/Search Ads, Sponsored Content
- Organic Channels: Create content that generates Shares, Likes, Reviews, Mentions & Optimise content to be displayed in Search (SEO)
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| Technology Knowledge for Content Marketing | Tools knowledge for content Marketing |
- Design:HTML/CSS/UX/UI
- Programming: Php & Python
- Data/Analytics/Reporting/ROI:
- Track Objectives & Key Results (OKRs) and KPIs
- Check impact of content marketing through pageviews, impressions, backlinks, time on page, click-through-rate
- Use of Knotch Content Intelligence platform
- E commerce: Woocommerce, Shopify
- Knowledge of AI/ML & Automation Tools
- CRM: Salesforce, hubspot
| - Evernote
- Canva
- Outbrain
- Buzzsumo
- Grammarly
- WordPress
- Ads Platform
- Google Webmaster and Analytics
- Google Trends
- SEMRush
- Ahref
- Screaming Frog
- Crazy Egg
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Education
MBE
Diploma in digital marketing