Chief Marketing Officer (CMO)
A CMO’s primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies’ public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company
March 24, 2022
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Content Creation
- Understanding of product messaging
- Technical writing ability
- Ability to match writing to personas
- Copyrighting all marketing communications
- Press Release
Client acquisition, lead generation, and retention/engagement
- PPC
- SMM
- Email marketing
- Website
- SEO
- Events & Tradeshows
- Building partnerships
- Business relationships
Research, Analytics & Strategy
- Market analysis
- Product market Fit
- Branding
- Public Relations
Trial task is to do any 4 questions listed below.
Create a strategy blueprint document
Choose any one to create
- Create Marketing Strategy: Strategy to build awareness about prefr.co organisation & brand to potential customers [One page blueprint]
- Create a Sales Strategy: Strategy to convert potential customers into actual ones [One page blueprint]
- Create a Pricing Strategy – How much a customer is willing to pay for prefr.co services?
- Create an Advertising Strategy: Marketing, Growth, and Development
How will you establish new strategic partnerships and new accounts to grow the Prefr.co business?
Choose any one
- Affiliates – who can sell prefr.co service while getting some form of commission
- Resellers – Partners who purchase certain products or services from prefr.co and then sell them as if they were their own.
- White Label Partner -for whom prefr.co is given the responsibility to work on the partner company’s projects and the partner company takes all the credit.
Mention 10 types of strategic partnership that prefr.co can utilize to grow business?
How will you justify the salary you receive from the company? Company is paying you X amount, can you through numbers justify that you can generate 10X revenue for the company?
How can we generate leads through different channels like
- Online Maps: eg Google Maps
- Social Media: eg Linkedin
- Online Directories: eg Justdial
Apart from the three channels mentioned above online maps, social media & online directories mention at least 7 more lead generation channels
Define & analyse markets and service opportunity in India (take your local city as a base)
What kind of service can we offer to businesses like
- Education Institutes
- Travel Agencies
- Hospitals & Healthcare