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Content Marketing Expert

Content Marketing Expert

We need a talented content marketing expert to create and lead content marketing strategies that answer Prefr.co’s audience’s questions and help build trust, develop relationships, improve conversions, and generate leads. We’re looking for someone who will help us expand our digital footprint and drive more value through online content.

April 19, 2022

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Role & Responsibilities

We want someone who can manage our complete online content Marketing. Here is what needs to be done. 

  1. Research market, competition, customers
  2. Decide on theme, topic and type of content
  3. Create the content
  4. Promote the content
  5. Measure the ROI
  6. Go back to step one.

Knowledge of Sales Funnel & Types of Content

The content marketer needs to have knowledge of various types of content used in digital marketing and how they influence the sales funnel.

Text Based →
Audio Based →
Graphics Based →
Video based →
Text Based →

Awareness

  • Blogs
  • Assessments
  • Guest Posts
  • Company profiles
  • Press Release
  • Social media posts
  • Business Directories

Interest

  • Solution Pages
  • Case studies
  • Website pages
  • Landing Pages
  • Whitepapers
  • Ebooks
  • Newsletters

Consideration

  • Product visuals, descriptions & pages
  • Service pages
  • Live Chat
  • Support Helpdesk
  • Email Communications

Decision

  • Buy Now pages
  • Product Demos
  • Knowledge Base or FAQ
  • Forum
  • Documents and Guides
Audio Based →

Awareness

  • Microcasting
  • Podcasts
  • Voice Search
  • Audiograms

Interest

  • Audio books
  • Audio Blogs
  • Live Audio Streams
  • Text to Audio
  • Audio Summaries
  • Reviews and Testimonials

Consideration

  • Auto Callback
Graphics Based →

Awareness

  • Infographics
  • Social Media Images
  • Memes and Gifs
  • Cover Images

Interest

  • Thumbnails Design
  • Ad Image Design
Video based →

Awareness

  • Youtube Videos

Interest

  • Webinars

Knowledge of Tools of Trade

Research & Analytical Tools

  1. Google Analytics knowledge
  2. SEM Rush
  3. Google Trends
  4. Buzzsumo
  5. Ahrefs
  6. Google Optimize
  7. Adobe Marketing Cloud Moz

Technology  Tools

  1. Google Docs, sheets & Slides
  2. Microsoft word, exel, powerpoint
  3. Hubspot
  4. Grammarly
  5. Clickup
  6. Slack
  7. Acrolinx
  8. PathFactory
  9. Digimind

Website & SMM Tools

  1. WordPress
  2. Yoast
  3. HootSuite
  4. Crello
  5. https://hashtagify.me/
  6. Prezi and Flipsnack
  7. Typeform
  8. Anchor
  9. PowToon
  10. Canva
  11. Animoto

Necessary Skills for a Content Marketer

Research Skills
Basic research skills is mandatory to research into

  1. Current market Rersearch
  2. Competition Rersearch
  3. Customers Rersearch
  4. Personas Creation/Rersearch
  5. Keywords & Topics Research
  6. Finding Trends
  7. Recognize a quality sources – CRAAP test
  8. Start broad, then dive
  9. Verify information

Content Creation Skills

  1. Copywriting
  2. Correct grammar & spellings
  3. Basic Graphic Design
  4. Proofreading
  5. RACE Framework knowledge
  6. Creative Thinking: Brainstorming,
Marketing Skills

    1. Good knowledge of Social Media Marketing

    1. SEO knowledge

    1. Plan Marketing Calendar

    1. Google Data Studio
Analytical Skills

    1. Critical Thinking: Good decision making, Content and brand auditing, Prioritization, Troubleshooting, Case analysis, Correlation, Data interpretation,

    1. A/B Testing

    1. Data Analysis: ROI, SWOT, Pattern Recognition, Process Analysis

    1. Understanding of Web Analytics, Clickstream Data, and Tagging

 

Content Creator Trial Task

  1. Design above the fold content “header hero” for our website in Photoshop, save PSD file
  2. Create a promotional content to drive leads to Prefr.co
  3. Write a short, attention grabbing 280 characters tweet to get visitor to our website
  4. Summarize this post into 300 words or less https://later.com/blog/become-a-content-creator/
  5. Once the Trial task is done fill the foem below to recevive interview call
jass

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Published by
jass
3 years ago

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