Custom Analytics & Tracking Setup for E-Commerce

If you’re not tracking the right metrics, you’re flying blind. Our Custom Analytics & Tracking Setup for E-Commerce gives you complete visibility into your user behavior, sales funnel, and performance metrics—so you can grow smarter, not harder.

We’ll configure Google Analytics 4 (GA4) with Enhanced E-Commerce tracking tailored to your platform—whether it’s Shopify, WooCommerce, Magento, or a custom build. Using Google Tag Manager, we’ll implement event tracking for product impressions, clicks, cart actions, checkout steps, and completed purchases.

Beyond just tracking, we also integrate Google Search Console to reveal SEO performance, fix indexation issues, and identify underperforming pages. You’ll also receive a custom dashboard (via Looker Studio or Conversific) with key metrics like:

• Sales by product

• Conversion rates

• Cart/checkout abandonment

• Device/browser performance

• Source/medium breakdown

Whether you’re preparing for a major ad campaign, optimizing your product listings, or building an investor report, having a reliable analytics foundation is critical. We also ensure your lead capture forms, exit intent popups, and UTMs are tracked properly for full-funnel visibility.

Deliverables:

• GA4 setup with Enhanced E-Commerce events

• Google Tag Manager configuration

• SEO performance integration via Search Console

• Custom KPI dashboard (optional)

• Audit of existing data issues

This setup gives you more than just numbers—it gives you answers. Understand your buyer journey, pinpoint bottlenecks, and confidently scale with data that drives growth.