Jass SK

(Digital Marketing/Sales)

Experienced Digital Marketing/Sales professional & developer with strengths in Administration, Management, marketing, product management, and market trend analysis. Proven skills in UX design , advertising, and promotions. Successful in developing strategies that have resulted in a 40% increase in forecasted sales. Adept at executing marketing plans and communicating with cross-functional teams.

Languages

English, Hindi, Punjabi

About Me

  • BS in Data Science & Applications
  • Interests: The Web, Blockchain & AI

Skills

Marketing , Project Management , Sales , Social Media , Product Management , Brand Management, Affiliate Marketing , Customer Service, SEO , Content Marketing , Communication, Market Segmentation, PHP, JSON, Apache, Ajax, Javascript, PHPMYADMIN, MYSQL, Wordpress, CRM / Marketing, Email Marketing, Google Tag Manager Implementation, Google Analytics, Corporate Branding, Photoshop, illustrator, InDesign, Dreamweaver, After Effects, E-Learning Management Systems, Web Service/ API Integrations, A/B Split Testing, Managing Diverse Multi-National Teams

Tools

Google Analytics, Google Tag Manager, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Mailchimp, HubSpot CRM, WordPress, Hootsuite, Buffer, SEMrush, Ahrefs, Moz, Canva, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects,

Work Experience

Digital Marketing Consultant (Freelance) | May 2014 – Present

  • Website Traffic & SEO: Increased website traffic through strategic SEO techniques, improving search engine rankings and organic traffic by 40%.
  • Content Marketing: Developed content strategies that resulted in a 35% increase in user engagement and a 25% increase in lead generation.
  • Paid Campaigns: Managed paid ad campaigns (Google Ads, Facebook, LinkedIn) and optimized for conversion, leading to an average ROAS improvement of 3x.
  • Social Media Management: Handled social media profiles for multiple clients, increasing their social media presence by 50% and driving more qualified traffic to websites.
  • Analytics & Reporting: Implemented Google Analytics and Google Tag Manager to track and optimize campaign performance, leading to better data-driven decisions and a 20% improvement in campaign ROI.

Remote Marketing Assistant – Rodale | Sept 2015 – Aug 2016

  • Campaign Development: Created and launched digital campaigns that boosted social media engagement by 40% through content marketing and targeted posts.
  • Content Strategy: Worked closely with the content team to develop videos and posts that increased organic reach by 50%.
  • Email Marketing: Implemented email marketing strategies, driving higher open rates and engagement across various product launches.
  • Sales Collaboration: Worked cross-functionally with sales, editorial, and product teams to coordinate successful product launches and marketing initiatives.

Remote Marketing/Sales Assistant – LoFo | Nov 2015 – Apr 2016

  • Lead Generation: Developed and implemented digital advertising campaigns that generated qualified leads, improving sales pipeline performance.
  • Social Media Advertising: Managed and optimized social media ads, increasing brand visibility and audience interaction across multiple platforms.
  • Email Marketing Automation: Created and maintained automated email follow-up systems for lead nurturing, resulting in increased conversions.

Consultant Experience

🔹 Marketing Strategy Consultant – Freelance Projects
  • Audited and overhauled digital marketing strategies for e-commerce clients, resulting in a 35% increase in conversion rates within 90 days.
  • Designed and implemented full-funnel marketing strategies (SEO, email nurturing, retargeting) that improved lead quality and reduced CAC by 20%.
  • Helped a startup prepare for launch with a go-to-market strategy, including SEO setup, influencer outreach, and product positioning.
🔹 SEO & Content Strategy Consultant – Remote Clients
  • Delivered SEO audits and roadmap implementations that helped clients rank on the first page of Google for high-competition keywords.
  • Built keyword strategy and optimized content for 10+ clients, boosting organic traffic by an average of 45% in under 3 months.
  • Created backlink-building strategies that enhanced domain authority and referral traffic.
🔹 User Experience & Conversion Consultant
  • Conducted UX reviews and A/B testing for SaaS clients to improve user flow and checkout processes, leading to a 22% increase in trial-to-paid conversions.
  • Collaborated with developers and designers to implement CRO recommendations across mobile and desktop platforms.
🔹 Social Media & Paid Advertising Consultant
  • Managed and optimized paid advertising campaigns (Facebook, Google Ads) with budgets ranging from $500 to $20,000/month.
  • Implemented retargeting and lookalike strategies, improving ROAS (return on ad spend) by 3x over baseline.
  • Advised multiple small businesses on organic content strategies that grew engagement by over 50%.

Individual Projects

  • E-commerce SEO & Conversion Optimization (Client: Boutique Apparel Brand)
    • Redesigned the client’s on-page SEO strategy, optimized product pages, and implemented A/B tests on landing pages. Resulted in a 55% increase in organic traffic and 30% lift in sales conversions over a 4-month period.
  • Multi-Channel Marketing Launch for SaaS Startup (Client: FinTech SaaS Platform)
    • Developed and executed a go-to-market strategy across SEO, email, paid ads, and content marketing. Setup Google Analytics, conversion tracking, and lead nurturing workflows in HubSpot. Achieved 400+ qualified leads in the first 90 days and improved lead-to-trial conversion by 25%.
  • Social Media Growth & Engagement Strategy (Client: Health & Wellness Influencer)
    • Built and implemented a branded content calendar across Instagram, Twitter, and Facebook. Created engagement-focused content and managed promotions. Grew the client’s social media following by 70% in 3 months, increasing affiliate product revenue by 38%.