Creating a post will be a team effort at minimum a 2 member effort. If there is ever a task to create a post. Please visit this document for instructions, Process, tools & workflow.
The focus keyword is keyword or phrase based on which wordpress SEO plugin evaluates the SEO Score.
Points to be Noted | Process |
> Must be 3 or 4 words long > Never One word > Rare case it can be two words | Understand the content of the article and write a phrase which matches the content of the article. Yoast may give errors if you use phrases like ‘Process for Adding Keywords’. It will say you can’t use words like ‘for’. But if you delete this and make it ‘Process Adding Keyword’ and you write the title of the article as ‘Process for Adding Keyword’, Yoast will again complain saying the focus keyword isn’t present in the SEO title. We can’t achieve 100% perfection with this. Try for the best possible balance and make sure the Yoast gives at least an ‘Ok’ if not good. Use Google trends to see which version of a query is searched for more often. For eg ‘Youtube Optimization’ vs ‘How to Optimize youtube’ vs ‘Optimizing Youtube’. https://www.google.co.in/trends/explore?q=Youtube%20optimization,How%20to%20Optimize%20Youtube,Optimizing%20Youtube We can clearly see that ‘Youtube Optimization’ is more popular. |
https://moz.com/learn/seo/meta-description
Best length: 140-160 characters
Avoid duplicate meta description tags for various pages of same site
Don’t include double quotation marks
Important Points for Tags
Copy Blog URL
Then Open http://www.webseoanalytics.com/free/seo-tools/page-analyzer-keyword-density-tool.php
And paste the copied blog URL in the tool box and click GO
Once the scan is done go down to find 2 WORD PHRASES
Copy each 2 word keyword one by one and go back to post edit page and put these in tags area. Seperate each “two word phrase” by comma for eg:-
And click add to attach them to the post
Click Publish once the 2 phrases are added.
Look into the same page but in 3 word phrases? There may be multiple 3 word phrases Please add relevant but not more than 3
Important Points for categories
Add the shorter version of the focus keyword, without ‘and’, ‘for’ etc. Eg, if ‘Process for Adding Keyword’ is the blog title, just add ‘process-adding-keyword’. Try to avoid having more than 4-5 words as it may not be visible in Google search and can get truncated. Mention this in the ‘slug’ field.
Creating Image Rules | SEO For Images | Organizing & Backups |
Sources – any free stock site Naming Colors Dimensions Size 1920×1080 Extensions | On Upload through Gallery After Upload through Yoast | Assets Management on PC Backup Image on Gdrive Backup PSD on Gdrive |
Sources Assets to design new Images/covers
Images will be created for specific purpose and has some rules to it. If you are not sure please message @jassk on slack.
A lot of empty Space
Note how it looks to have a whitish tone (not saturated)
Know the site well and add links to other pages in the website whenever there is a mention of any other topic in the article. For example, if you are writing about Youtube optimization and you need to mention keyword research, add the link to the page on keyword research where you mention it. If there is no such article on your blog, consider writing one!
Make sure that the anchor text clearly explains where the link is going to take the user. A ‘Click here’ won’t help. Instead write ‘Click here to learn how to choose the right keywords’.
Make sure that the link opens in a new tab, because you don’t want to send your reader off to another page before they read the first one.
Limit the links to 5 from within the article. However, a blog can have a list of articles in a side menu.
Only link to 2 or 3 authoritative pages which will add value to the user and are related to the topic. For example, if you are writing about ‘Immigration in Macedonia’, you can add a link to the government immigration and visa website. Again, make sure that the URL opens in a new page.
If you are quoting statistics or facts, it is good to mention where you have received this information from.It is optional, but if someone questions facts mentioned on the site, you have something to defend yourself.
Make a Todo list that we can add to trello for a reminder on what needs to be done when we get articles or need to optimize older articles.
Time Allotted: 1 hour 30 mins/day (7.5 hours/week)
How to manage time?
You have to upload at least 3 articles in a week. This means you have a total of 7.5 hours/week to complete all three articles.Maybe you could take 5 hours/week to summarize 3 articles first, then 1.5 hour to read 3 approved articles, finally 1 hour to add them to the website. Manage your time as convenient to you.
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