call to action Archives | Prefr.co

Why Your Call to Action Isn’t Working perfectly

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Call-Action Isn’t Working perfectly

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CTA Issue #1: Value vs. Cost

A website conversion is a transaction between you and website visitors
You value their contact information and they value your expertise
Offer something that they deem more valuable than the information you are asking
If you are asking for an email, you can get away with offering a good blog article
What you ask for increases, so must the value of your offering

CTA Issue #2: Clarity

Make abundantly clear what people will get in return for clicking on the CTA
People don’t want eBooks; they want solutions to their problem
Give website visitors an idea of what is in the eBook
Anyone won’t purchase something without knowing what it is
Website visitors won’t give their information for something unknown
Make your CTA clear, concise, and inviting

CTA Issue #3: What Call to Action?

Use a variety of different CTA types
Put CTA at the end of blog pages, service pages
Focus quality over quantity
Have an appropriate number of CTAs that offer valuable content and incite action

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5 Things Your Video Marketing Strategy Should Include

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Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.
The customer should get the information he needs about a business through a short, visually-appealing video within a seconds.

Here are five things your video marketing strategy should include:

Publishing Schedule

As your tweets and Facebook posts run consistently, your video marketing plan should have legs, as well.
Think of your campaign in terms of a series.
Once determined the content of your videos, set up a schedule.
Short-Form Videos
Put short, concise statements trumping longer forms of content.
shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram.

Tutorials and Tips

Connect with customers by posting tutorials relevant to your line of work.
Viewers will learn more about your business.
Tutorials also provide built-in series potential.
If your tips are useful, you’ll likely find customers keep coming back to see the next video in the series.

Customer-Generated Content

Use user-generated contents that will show people’s passion for your product.
Invite your customers to create one of their own.
Offer a prize for the best video showcasing customer use of your product
When potential customers see that, they’ll want to know what is about and possibly give your product a try.

Call to Action

Attach a call to action.
Attach an offer of a discount for any customer who mentions the video in your store.
Add few words at the end of your video

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