Improve Email Success

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• About half of consumers still prefer retailers and marketers to reach out to them via email
• However, fewer than one-third actually open those emails
• Here are four tips to help improve email success

Design and write around the call to action

• Rely on the main message of your email
• Showcase the benefit of your product or service
• Leave the closing to the CTA
• Keep your CTA short
• Avoid the temptation to give your users too many CTAs

Shorten subject headers

• Most common subject line word length is 7
• 3 word subject lines have the highest engagement rates
• Forget links and hashtags in the subject lines

Use the pre-header – but use it wisely

• The pre-header text is the small snippet of text that can be seen in the inbox, after the subject line
• Don’t leave the automatic placeholder
• Instead, use this space to reiterate the CTA

Make emails compatible

• Most email templates are designed for a standard desktop which is too wide for most phones
• Include a plain text version in HTML email
• Make use of responsive design templates

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