Day: July 27, 2018

[vc_row][vc_column][vc_column_text]Start-up looking to reach new audiences via social media marketing, YouTube is great option. But, how to get going when you don’t know where to start?

Business YouTube means doing what works

1. The most popular videos on YouTube do one of three things: they entertain, they shock or they educate.
2. Don’t create random videos just because you enjoy making them: that might work for some consumers, but successful business videos usually require much more purpose behind them.

You’ll need to ensure your videos are found – this means keywords

1.  When writing your video’s description, you’ll need to include potential keywords that visitors are likely to search for.

YouTube business accounts should stick to a schedule

1. All business using YouTube for social media marketing will require different posting schedules: the important thing is simply to  having one!
2. It might be that you post once a week, or on Tuesdays and Thursdays, or three times a week.

 Accept feedback and engage with your audience

1. The point of social media marketing as a whole is to build online relationships.
2. If customers are choosing you to give their attention, make them feel it’s worth it: reply
   as soon as possible

Give your business YouTube channel a unique look

1. This is an underestimated tool, given how much value online consumers place on visuals.  YouTube channel pages are pretty customizable.

Make sure you point your YouTube fans to your website

1. make sure users can find you when they need to. Your YouTube page – and your video descriptions – should include:

• Your website
• Your Facebook, Twitter and any other social media channels you run
• other videos you’ve made that are relevant
• Your channel page

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• It’s profitable if you are the only one team, the moment you want to bring on a producer, actors, editor, etc. Then it’s almost impossible to earn profit solely from YouTube. If your brand integration deals almost every video then yes, you can run a profitable YouTube business.
• Starting a “real” YouTube business (with employees and all that fun stuff) is all about how effectively you can move your YouTube audience to pay for stuff outside of the YouTube platform.  
• Yes it is. You can monetize your video through various methods like video ads, sponsored videos, endorsements, etc. But be careful that it’s not easy to gain a profit on YouTube because of tough competition. You need to have patience and commitment to truthful established connection to your customers in order to convert leads
• Unless you are one of the top channels it would be hard to make living purely from YouTube.
• It can be profitable from using advertisements on your videos, which requires a lot of views and approval first by YouTube once your account is in good standing and you have reached a certain milestone with your videos.
• I can be profitable from promoting products/services/ etc. that you can become affiliated with. YouTube is a good way of getting ranked on Google search for particular topics and interests others are searching for. So the answer is yes, but it takes skill and time.
• It can be profitable if you can reliably make videos with good viewership.  You need to develop a loyal audience that they can advertise to.

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1.How to Create a YouTube Business Account

YouTube accounts need to be directly tied to Google+ account. There are two ways to tie your brand to YouTube account.

• Already have Google+ Page; can use that to create YouTube account.
• Create a YouTube account that will automatically create a Google+ Page.

• Creating an Account with a Current Google+ Page (most efficient)

• Log into Google+ account & go to YouTube.
• Point mouse to top right corner where your page’s thumbnail is and click the dropdown.
• click the page you want to make a channel for, you’ll see this page:
• YouTube will give you tutorial on using the service.

• Creating a Google+ Page through YouTube (less efficient)

• Open YouTube click on your image thumbnail (top right corner).
• Click on gear icon next to button that reads “Creator Studio.”
• Click “See all my channels or create a new channel.”
• Choose “create a new channel “.
• Name your company and choose the category.
• YouTube will give you tutorial on using the service.

2. Your YouTube Channel Page

This is your new YouTube Channel Page.

The first 2 tabs fill out information are “Home” and “About” tabs.

• Home Tab: profile photo.
• About Tab:

• Channel description: description or content.
• Links: connect YouTube to your other online profiles.
• Add Channels: highlight your partners, different departments, or individual employees.

3. YouTube Creator Studio

• After formatting channel, move over “Creator Studio” to create content and manage page
• Dashboard: scan what’s going on with your page.
• Video Manager: manage all your content.
• Community: online community that you need to maintain and manage.
• Channel: personalize your page.
• Analytics: robust analytics suite that helps marketing your business.
• Create: creates contents..

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Winning followers on YouTube requires some different strategies
Assigning a few tags and a brief description is not enough to stay
Here are four critical elements for an effective video content marketing strategy on YouTube:

Produce lots of diverse content on YouTube

1. Produce more content.
2. Video lengths on average range from 30 seconds to 20 minutes.
3. “Online Video Grader” tool looks at Website score, Search engine score, YouTube score, Social media score.
4. Great video content + many videos = more subscribers + higher SEO rankings.

Integrate YouTube and web content

1. Embed your YouTube content on the website.
2. YouTube automatically compensates for diverse devices — which is particularly Important for mobile and tablet viewing.
3. Drive CTA and search.

 Engage your community with YouTube

1. Audiences are about 10 times more likely to engage, embed, share, and comment on Video content than blogs or related social posts.
2. YouTube is a powerful social media platform.
3. Engage to drive views and action.
4. Deliver videos in response to community feedback.

 Embrace YouTube advertising

1. Paid media is a critical part of effective video content marketing.
2. YouTube advertising deliver 10 times the click-through rates compared to traditional AdWords and video ad networks.
3. Delivers results through contextual, behavioral, geo, retargeting and search.
4. Drive both engagement and calls to action
5. Increased engagement=increased sharing=increased and sustained long-term views and social interaction.
6. Promote campaigns

• The most visible part of the video search listing is the video thumbnail.
• Pay more attention to the title, for relevance, and also to the description.
• Create clear, relevant, optimized video titles and descriptions.
• Here are 5 Keyword, Trend Research, and SEO tools and techniques:

 

#1 YouTube Search Filters: Understand What’s Already Working

• Search to see what others have done before you should become part it.
• See how creators design their video thumbnails, name their videos etc.
• Sort by rating is useful option.

 

#2 YouTube Search Auto-Suggest: Long Tail Key Phrases

• Use more specific key phrases.
• Search term in the search field at YouTube.
• It shows you what people tend to search for.

 

#3. SerpStats: Discover Questions You Can Answer

• SerpStats is a keyword tool.
• It generate more loose suggestions.
• The tool uses a separate algorithm that lets it find and filter out interrogative questions that people tend to type into the search box.
• Useful insight into how people tend to phrase the question that may be answered in your video.
• Ex. “Quora” and “MyBlogU”

 

#4 Google Plus /Explore: Research Related Concepts and Trends

• The most up-to-date source of keyword.
• Allows you to expand your keyword research and make your video information richer.
• Target time-sensitive terms in videos title/description.
• You’ll have more chances to be searched.
• The hashtag used in the video title will help to get more exposure in social media, especially Twitter.

 

#5 Cyfe: Create a Content Monitoring & Archiving Dashboard

• Cyfe is ultimate productivity and content marketing dashboard.
• Use to monitor and archive multiple search results from multiple sources on one page.
• Check Cyfe dashboard every time you think of future videos to create and before publishing a video on YouTube.