Harv Kaur (Content Marketer)

Published: March 6, 2018
Updated: April 8, 2025
https://prefr.co/?p=5702

Dedicated to Ideation & creation of compelling content for web and social media platforms. Focus on Attention to detail in implementing the best SEO practices Knowledge of SEO/ User-friendly content for a website Collaborating with other departments to create narrative and informative content. Find and develop new ideas for web content by doing keyword research and competitor analysis.

11 +

Years of Experience

197 +

Projects Completed

9 +

Countries Served

150 +

Resources/tools

Specialise in 4 Steps of Content Marketing

Content Research	Content Plan
Conduct Content Research Competitor Analysis Audit Existing Content Reach out to experts on the topic in order to get unique insights Research Potential Audience, Buyers, Followers & Advocates Find Relevant Topics & Build Topic Clusters	Use Behaviour Psychology to Create Audience Personas Create Empathy Maps “Jobs to Be Done” Framework Develop a High-Level Editorial Plan and Content Calendar Create brand Positioning & Brand Story Create a Content Funnel
Content Plan	Content Delivery
Language Proficiency: Good understanding of grammar rules. Use Storytelling to Write persuasively. Branding: Formulate a unique voice representative of the brand. Copywriting: Explain the benefits of company’s products or services Content Diversification: Videos, PdFs, Images, Text, AUdio etc Repurpose Your Content User-Generated Content like guest posts	Own Channels: Website, Blogs, Gated Content, Landing Pages, Social Media Profiles, Email Marketing/Newsletters, Backlink generation Paid Channels: Social Media/Search Ads, Sponsored Content Organic Channels: Create content that generates Shares, Likes, Reviews, Mentions & Optimise content to be displayed in Search (SEO)

Technology Knowledge for Content Marketing	Tools knowledge for content Marketing
Design:HTML/CSS/UX/UI Programming: Php & Python Data/Analytics/Reporting/ROI: Track Objectives & Key Results (OKRs) and KPIs Check impact of content marketing through pageviews, impressions, backlinks, time on page, click-through-rate Use of Knotch Content Intelligence platform E commerce: Woocommerce, Shopify Knowledge of AI/ML & Automation Tools CRM: Salesforce, hubspot	Evernote Canva Outbrain Buzzsumo Grammarly WordPress Ads Platform Google Webmaster and Analytics Google Trends SEMRush Ahref Screaming Frog Crazy Egg

Education
MBE
Diploma in digital marketing

Full-Service Agency

Here at PrefrCo, we’re on a mission to create opportunities for clients. We believe nothing is more important than partnerships that drive long-term business success. Our diverse team maximizes impact for our clients. We outthink the competition, not outspend them.

It goes without saying that we’re big fans of purpose-driven design. We craft innovative digital experiences to give your customer’s the most effective interaction with your brand. We understand the time and effort it takes to build an audience in today’s digital world, which is why we value efficiency, security and custom solutions above all else.

Website Development
Responsive Design
Website Accessibility
Search Engine Optimization
Hosting & Server Management
Email Marketing

Looking to take control of your online social presence? Look no further. We’ll monitor your brand, industry and competitors and create relevant content that keeps your business ahead of the curve. All with the goal of gaining customer loyalty and confidence in your brand.

Platform & Reputation Management
Review Monitoring
Organic Posting
Paid Social Advertising

Customized conversion tracking? Personalized analytics programs? Dedication to data-informed decisions? Check, check and check! Our in-house data team sifts through large data sets every day to provide our clients with valuable insights and the highest possible return on investment. In short, data drives everything we do.

Ad Tracking & Measurement
Custom Reporting & Analysis
A/B Testing
Market & Industry Research
Conversion Rate Optimization