Online marketing, in its simplest form, is about generating clients through the internet. With that goal in mind, creating a powerful strategy becomes straightforward. We’ve distilled it into three essential steps that form the foundation of any successful online marketing plan:
Create a Website or Landing Page
Drive Traffic to the Website
Convert Visitors into Paying Clients
Whether you’re a small startup or a growing enterprise, this basic framework can guide your digital marketing journey. Here’s a breakdown of how to execute it effectively.
Step 1: Create a Website or Landing Pages
Your website is your digital storefront. It needs to:
Load quickly and work seamlessly on all devices
Reflect your brand identity
Clearly communicate your value proposition
Include easy navigation and calls-to-action (CTAs)
Landing pages, in particular, should be designed with a specific goal—whether capturing leads, promoting a product, or running a campaign.
Step 2: Drive Targeted Traffic to Your Website
There are multiple proven methods to attract high-quality visitors. Some of the most effective include:
Search Engine Optimization (SEO): Optimize your content for visibility on Google and other search engines.
Search Engine Marketing (SEM): Paid ads (Google Ads, Bing Ads) to appear in top search results.
Social Media Marketing: Engage your audience through platforms like Facebook, Instagram, LinkedIn, or TikTok.
Email Marketing: Build and nurture an email list to consistently drive traffic.
Content Marketing: Publish valuable blogs, videos, or infographics that solve real problems.
Retargeting: Re-engage past visitors with display ads or emails.
Step 3: Convert Visitors Into Clients
Once traffic starts coming in, conversion is key. You’ll need:
Compelling CTAs across your site
A/B testing for landing pages and ad copy
Mobile-optimized design
Lead capture forms (with anti-spam features)
Email marketing tools for follow-up and nurturing
Smart checkout systems that make it easy to buy
What Will It Cost? A Budgeting Guide
If you’re serious about online marketing, it’s important to allocate a proper budget. Here’s a rough guideline:
Marketing Spend: 5–13% of your total revenue
Digital Marketing Share: 30% of total marketing budget
Breakdown of that 30%:
| Category | % of Total Marketing Budget |
|---|---|
| SEO & SEM | 14% |
| Banner Ads, Remarketing, Retargeting | 10% |
| Social Media | 3% |
| Mobile-Optimized Marketing | 3% |
What Kind of Team Do You Need?
Online marketing spans multiple disciplines—SEO, content, design, analytics, and more. To execute a strategy effectively, you’ll need:
Content Creators & Copywriters
SEO Specialists
Web Designers & Developers
Social Media Managers
Marketing Strategists
Data Analysts
Even a small team with diverse skills can implement a comprehensive and successful digital marketing plan.
Our 4-Stage Online Marketing Strategy
Stage 1: Attract Visitors
Open backend access for team/stakeholders to add content
Hire SEO experts to optimize content
Promote content across social media
Track visitor behavior and page views
Ensure easy access to blog, services, about, and contact pages
Stage 2: Convert Visitors to Leads
Add high-converting CTAs
A/B test landing pages and sales copy
Mobile-optimize all pages
Use data-capturing forms with anti-spam filters
Build and manage segmented email lists
Stage 3: Convert Leads to Customers
Design irresistible “Buy Now” pages
Use intelligent shopping carts
Offer multiple payment options
Analyze visitor interaction with sales funnels
Empower the team to easily create landing pages, newsletters, and nurturing sequences
Stage 4: Turn Clients Into Brand Advocates
Deliver outstanding customer service
Offer loyalty rewards and discounts
Set up a clear complaint redressal system
Give clients access to a knowledge base and FAQ forums
How prefr.co Helps You Succeed
At prefr.co, we offer a results-driven, hands-on approach tailored to your business goals.
1. Strategic Planning
We begin by understanding where your traffic is currently going (or not going). Then we develop a custom roadmap to guide users to your checkout pages.
2. Traffic Channel Setup
We’ll set up all necessary channels—SEO, social media, email marketing, and paid ads. Once everything is in place, we begin content production.
3. Content Creation
We research your audience’s needs and create high-value content—blogs, videos, infographics—that address their problems. We offer 90% of the knowledge for free, keeping the remaining 10% as premium content to convert serious leads.
4. Content Repurposing
Have an old blog or viral YouTube video? We repurpose successful content into new formats (video → infographic, blog → video) to maximize reach and engagement.
5. Automation
We use automation tools to handle repetitive tasks—social sharing, thanking new followers, email outreach—so you can focus on growing your business.
What Do We Charge?
We offer a flexible plan at $350/week, committing 25 hours/week at a rate of $14/hour.
You’ll have direct access to our team via Skype for any urgent requests. We can also assist with:
Virtual assistance
Competitive research
Administrative and marketing support
Our Core Services
✅ Marketing Strategy & SEO
✅ Website Design & Optimization
✅ YouTube Channel Setup & Growth
Let us help you take the guesswork out of online marketing. Whether you’re starting from scratch or scaling up, prefr.co is ready to be your dedicated partner in growth.