Automated Lead Generation & Nurturing Through Social Media

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Social Media Marketing now forms 10.6% of a company’s marketing budget and is seeing a consistent increase year on year –  2016 Report

• Marketing/Advertising
• Grow your brand awareness (Relationship Building)
• Automated Lead Generation ( << This article will focus on this)
• Lead Conversion

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”1. Automate Lead Generation via Social Media” font_container=”tag:h3|text_align:left|color:%231e73be” google_fonts=”font_family:Exo%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/2″][vc_single_image image=”2563″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Tool to use Socedo

• First define your target audience
• Let Socedo searches for prospects on social media based on users’ real-time behaviors.
• Create automated work flow to connect with the leads
• Sync their contact info to your CRM system. The result – a shortlist of high-potential buyers for you to engage with.
• Use Social Lead Acceleration to identify all the leads in your database who are active on social networks
• Monitor their interactions with your brand, competitor or other relevant keywords. With this type of real-time insights

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”2. Teach your Sales Team the correct methodology for effective Lead Generation using SMM” font_container=”tag:h3|text_align:left|color:%231e73be” google_fonts=”font_family:Exo%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/2″][vc_single_image image=”2564″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

• Use employee advocacy tool – DrumUp Employee Advocacy Platform
• Manage & Tracking employee advocacy program
• Tool allows to
  • Share between you and your entire workforce
  • Between employees and their social accounts
• Has a leader-board to drive healthy competition and motivate participants.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”3. Automated Social Listening and Selling” font_container=”tag:h3|text_align:left|color:%231e73be” google_fonts=”font_family:Exo%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/2″][vc_single_image image=”2569″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Tools to use

• Brand24 to  set up smart searches to discover valuable conversations.
• Talkwalker Alerts to track simple mentions and analytics.
• Keywords to monitor
  • your brand name
  • your industry’s name
  • your competition
  • “your brand’s name” + “help”
  • “your brand’s name” + “wish”
  • “alternatives” + “your competitor’s name”.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”4. Automate Communication to Nurture Prospects through your Sales Funnel” font_container=”tag:h3|text_align:left|color:%231e73be” google_fonts=”font_family:Exo%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/2″][vc_single_image image=”2565″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] Tools to use

Zendesk

• To automate your customer service work flow
• A ticketing software to help optimize your responses.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”5. Keep Your Leads Engaged on Social Media consitantly to increase chance of Conversion” font_container=”tag:h3|text_align:left|color:%231e73be” google_fonts=”font_family:Exo%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/2″][vc_single_image image=”2566″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Tools to use

• Feedly – News aggregation app
• Flipboard – a content hub
• DrumUp’s – A content curation app like
• These apps supply you with content recommendations on a daily basis (based on the keyword themes that you set)

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