5 Things Your Video Marketing Strategy Should Include

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  • Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.
  • The customer should get the information he needs about a business through a short, visually-appealing video within a seconds.

Here are five things your video marketing strategy should include:

Publishing Schedule

  • As your tweets and Facebook posts run consistently, your video marketing plan should have legs, as well.
  • Think of your campaign in terms of a series.
  • Once determined the content of your videos, set up a schedule.
  • Short-Form Videos
  • Put short, concise statements trumping longer forms of content.
  • shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram.

Tutorials and Tips

  • Connect with customers by posting tutorials relevant to your line of work.
  • Viewers will learn more about your business.
  • Tutorials also provide built-in series potential.
  • If your tips are useful, you’ll likely find customers keep coming back to see the next video in the series.

Customer-Generated Content

  • Use user-generated contents that will show people’s passion for your product.
  • Invite your customers to create one of their own.
  • Offer a prize for the best video showcasing customer use of your product
  • When potential customers see that, they’ll want to know what is about and possibly give your product a try.

Call to Action

  • Attach a call to action.
  • Attach an offer of a discount for any customer who mentions the video in your store.
  • Add few words at the end of your video

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