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- Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.
- The customer should get the information he needs about a business through a short, visually-appealing video within a seconds.
Here are five things your video marketing strategy should include:
Publishing Schedule
- As your tweets and Facebook posts run consistently, your video marketing plan should have legs, as well.
- Think of your campaign in terms of a series.
- Once determined the content of your videos, set up a schedule.
- Short-Form Videos
- Put short, concise statements trumping longer forms of content.
- shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram.
Tutorials and Tips
- Connect with customers by posting tutorials relevant to your line of work.
- Viewers will learn more about your business.
- Tutorials also provide built-in series potential.
- If your tips are useful, you’ll likely find customers keep coming back to see the next video in the series.
Customer-Generated Content
- Use user-generated contents that will show people’s passion for your product.
- Invite your customers to create one of their own.
- Offer a prize for the best video showcasing customer use of your product
- When potential customers see that, they’ll want to know what is about and possibly give your product a try.
Call to Action
- Attach a call to action.
- Attach an offer of a discount for any customer who mentions the video in your store.
- Add few words at the end of your video
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