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Call-Action Isn’t Working perfectly
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CTA Issue #1: Value vs. Cost
- A website conversion is a transaction between you and website visitors
- You value their contact information and they value your expertise
- Offer something that they deem more valuable than the information you are asking
- If you are asking for an email, you can get away with offering a good blog article
- What you ask for increases, so must the value of your offering
CTA Issue #2: Clarity
- Make abundantly clear what people will get in return for clicking on the CTA
- People don’t want eBooks; they want solutions to their problem
- Give website visitors an idea of what is in the eBook
- Anyone won’t purchase something without knowing what it is
- Website visitors won’t give their information for something unknown
- Make your CTA clear, concise, and inviting
CTA Issue #3: What Call to Action?
- Use a variety of different CTA types
- Put CTA at the end of blog pages, service pages
- Focus quality over quantity
- Have an appropriate number of CTAs that offer valuable content and incite action
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