Why Your Call to Action Isn’t Working perfectly

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Call-Action Isn’t Working perfectly

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CTA Issue #1: Value vs. Cost

• A website conversion is a transaction between you and website visitors
• You value their contact information and they value your expertise
• Offer something that they deem more valuable than the information you are asking
• If you are asking for an email, you can get away with offering a good blog article
• What you ask for increases, so must the value of your offering

CTA Issue #2: Clarity

• Make abundantly clear what people will get in return for clicking on the CTA
• People don’t want eBooks; they want solutions to their problem
• Give website visitors an idea of what is in the eBook
• Anyone won’t purchase something without knowing what it is
• Website visitors won’t give their information for something unknown
• Make your CTA clear, concise, and inviting

CTA Issue #3: What Call to Action?

• Use a variety of different CTA types
• Put CTA at the end of blog pages, service pages
• Focus quality over quantity
• Have an appropriate number of CTAs that offer valuable content and incite action

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