Digital Services Processes

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Development Process

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Web design is a powerful tool. Let Prefr.co help you to build a profitable relationship with your audience online. Our web design expertise is second to none.

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  1. Initial Meetup, project overview and creative discussion Welcome to your first web design meeting. This is an important meeting during which your project and your goals are fully discussed.
  2. We gather information, share ideas and provide strategic solutions. From here, we develop your website brief. Your website brief is a document that provides a detailed description of your project and overviews brand experience, user functionality and relevant technical specification.

[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Planning” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”2″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Project Planning, strategy and visualization.

  1. Work better, together.
  2. We collaborate closely with you to determine the strategies.
  3. We ensure all stakeholders share the project vision.
  4. We plan the project to completion, define responsibilities and manage risk.
  5. We conduct research and analysis including competitor review.
  6. Where applicable, we gather business intelligence by consulting with users.
  7. Our customer ‘road maps’ seek to optimize information architecture and user interface design.

[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Sitemap & Content” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”3″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Information architecture and content review.

  1. A sitemap is outlined for review.
  2. Upon approval, your sitemap and associated wireframes are developed in detail.
  3. Website Content is required at this time. This includes copywriting, images, product details and other information for inclusion on your website.
  4. We can assist with copywriting, sourcing images and photography if required.

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We Develop a prototype or mockup of your website design for review.

Upon approval, we proceed to undertake a complete visual design. We ensure that your website design will align closely with your brand message. We aim to deliver a tailored design that will resonate with your target audience and grow your business.[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Development” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”5″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Website coding and development.

Your website is built to completion. Content is prepared, populated, validated

and tested across multiple web browsers and devices.

We fine tune all details and prepare support in readiness for launch.

You are provided with login details to view your site during this process.[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Launch & Training” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”6″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Website launch and ‘one to one’ training session.

  1. After your final approval ¡s received, we launch your website..
  2. Congratulations! Your website is now live and is indexed by search engines and
  3. viewed by people worldwide.

Your final meeting consists of a ‘one to one’ personal training session to show you how to make the most of your new website.

  1. Prefr.co guarantees FREE lifetime support and maintenance in the use of your
  2. web project’s content management system. We are on hand to assist with
  3. any queries and offer our personal support and advise along the way at no extra cost.

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Social Media Process

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Even in today’s digital age, ‘word of mouth’ is the single most powerful form of marketing. In simple terms, people trust information from those they know. In fact, 9 out of 10 buying decisions are based directly upon feedback from family, friends, business associates and experts. At Prefr.co, our holistic approach to ‘word of mouth’ marketing delivers cross channel strategies and tools to engage and convert.

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  1. Discovery: We begin by formulating a precise understanding of your business, your audience, your message and your competitors. We develop clear guidelines and documentation to be used throughout your project.
  2. Project Brief: We define campaign goals goals including relevant schedules and milestones.
  3. Audience Research: We identify key information regarding your target audience based on keywords, interests and influencers.
  4. Social Audit: We perform a baseline analysis of your current social performance.
  5. Competitive Analysis: We analyse your competitors – and review competitor strate’, industry social media practices, keyword research and market indicators.

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  1. Strategy: We create a comprehensive Social Media Marketing Strategy. This includes a detailed project plan that outlines key deliverables and business goals. We set targets for content, sharing and audience growth.
  2. Profile Strategy: An action plan is developed to optimise and maximise business profiles across social networks.
  3. Engagement Strategy: Guidelines are established for engaging with users ¡n your social community. We strategically reach out to influencers to leverage their networks for targeted content distribution.
  4. Measurement Planning: Develop clear and measurable goals by which to monitor and measure campaign performance.
  5. Content Strategy: Design a schedule of customised content to be created and posted on social media profiles.
  6. Advertising Strategy: Where appropriate, implement an advertising plan and budget for related networks to achieve objectives such as community engagement, lead generation, conversions and more.

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  1. Campaign : Implement recommendations from the for custom content creation and publication on social networks.
  2. Content : Following me content strategy and social media best practices, distribute content across appropriate networks
  3. Advertising: Advertising campaigns are built in accordance to advertising strategy.
  4. Community Management: Engagement is fostered. We interact with users and influencers across your networks.

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  1. Analysis & Reporting: Our tailored reports include analysis of campaign performance, goal tracking and key performance indicators based on measurable results.
  2. Monthly Performance Report: We monitor and measure your business goals and campaign metrics. We continualIy fine-tune your strategy to improve performance based on results achieved.
  3. We are here to help.: Prefr.co provides FREE ongoing support for your project.
  4. Talk to us!: We are available to assist va phone, email or chat. Our goal is to ensure your long term success. Your success is our success.

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Branding Process

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We create logo and brand identities for every type of business, from larger corporations to start up enterprises. We can simply design your logo or develop a complete visual identity system and brand guidelines. Our designs are delivered with impact, ambition and freshness to target audiences.

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Meetup Online” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”1″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]We begin every project with a detailed consultation.

  1. We work to understand your business and your target audience.
  2. We discuss initial creative ideas.
  3. We identify your time frame and prepare a quote for your consideration.

[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Brief” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”2″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Upon acceptance of our quote, we work with you closely to develop a brief for your logo.

  1. Any additional information you can provide to help us understand your precise
  2. requirements is greatly appreciated. If required, we can arrange an additional
  3. appointment at your convenience to discuss ideas further

[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Creative” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”3″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]The creative development stage is a time to explore your options regarding logo colour, typography, layout and style.

  1. We formulate alternative logo designs based on the specifications of your project.
  2. We provide initial layouts and ideas for your review and welcome feedback.

[/mpc_icon_column][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Design” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”4″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]When creative direction is established to your approval, your logo is carefully designed for use across a variety of formats.

Brand guidelines are developed to completion where requested. We work with you closely and continue to resolve the designs until you are 100% satisfied. We work diligently to get the design ‘right first time’.[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Delivery” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”5″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]

  1. Once any necessary revisions have been made, we await written confirmation from you to ensure total approval.: Your finished logo is then provided to you in the required digital formats.
  2. We are here to help: Prefr.co provides FREE ongoing support for your project.
  3. Talk to us! : We are available to assist via phone, email or chat. Our goal is to ensure your long term success.
  4. Your success is our success.

[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”100px”][vc_column_text css=”.vc_custom_1584164782311{margin-top: 0px !important;margin-bottom: 0px !important;}”]

Email Marketing Process

[/vc_column_text][mpc_divider content_type=”icon” content_border_css=”border-width:0px;” content_padding_css=”padding:0px;” icon_type=”image” icon_image_size=”full” icon_image=”3477″ lines_color=”#ffffff” padding_divider=”true” padding_css=”padding-bottom:10px;” margin_divider=”true” margin_css=”margin-top:25px;”][vc_column_text]

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Research” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”1″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]We begin with gaining an understanding of your email recipients and  target audience. We work to understand their attitudes, expectations and culture.
We review your current email signup process to identify paths for improvement. Our goal is to discover cost effective ways to grow your subscriber base. A simple way to enhance subscription rates is to ensure that your email signup form is easy to use
and prominently located throughout your website and related marketing materials.[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Strategy” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”2″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Analysis of Goals & Objectives
We ensure your campaign is focused. Clear goals and objectives are established. Our aim is to maximise open rates and connect with your audience. A visually engaging campaign that consists of relevant, targeted and interesting content will achieve direct action[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Email Design” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”3″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]Your email campaign is custom tailored to meet the needs of your audience.
We work to achieve your goals strategically. Every email design includes strong calls to action that optimize click through rates. Our goal is to drive traffic to your website. We tailor landing pages to complete the
conversion process.[/mpc_icon_column][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Optimization” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”4″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]We work to optimise your email opening and click through rates.
A/B split testing is implemented to boost open rates and trigger clicks. We review your email marketing list to identify opportunities to target emails to recipients via the use of segmentation, past user activity and related data.[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/3″][mpc_icon_column preset=”mpc_preset_17″ border_css=”border-radius:20px;” padding_css=”padding:0px;” title_font_preset=”mpc_preset_20″ title_font_color=”#ffffff” title_font_size=”17″ title_font_line_height=”1.4″ title_font_transform=”uppercase” title_font_align=”center” title=”Report & Analysis” title_margin_divider=”true” title_margin_css=”margin-bottom:8px;” content_font_preset=”mpc_preset_1″ content_font_color=”#ffffff” content_font_size=”10″ content_font_line_height=”1.5″ content_font_align=”left” mpc_icon__transition=”slide-down” mpc_icon__icon_type=”character” mpc_icon__icon_character=”5″ mpc_icon__icon_color=”#ffffff” mpc_icon__icon_size=”30″ mpc_icon__border_css=”border-width:2px;border-color:#ffffff;border-style:solid;border-radius:50px;” mpc_icon__padding_css=”padding:15px;” mpc_icon__margin_divider=”true” mpc_icon__margin_css=”margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;” mpc_icon__hover_icon=”eti eti_check” mpc_icon__hover_icon_color=”#ffffff” mpc_icon__hover_border_css=”border-color:#efefef;border-radius:50px;” mpc_icon__mpc_tooltip__border_divider=”true” mpc_icon__mpc_tooltip__padding_divider=”true” mpc_divider__disable=”true” mpc_divider__width=”10″ mpc_divider__align=”left” mpc_divider__content_padding_divider=”true” mpc_divider__content_padding_css=”padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;” mpc_divider__lines_color=”#dddddd” mpc_divider__padding_divider=”true” mpc_divider__padding_css=”padding-top:3px;padding-bottom:3px;”]In a well crafted email marketing campaign, timing and frequency are the crucial analytics.
We seek to identify the best schedule for your customers and prospects in order to maximise open and click through rates. Our goal is to define the optimal time and frequency to reach out to your audience.

Tracking and measurement increases ROI.
We monitor all statistics including open rates, click through rates, emails sent, hard and soft bounces and more.
Our goal is to help your business thrive with a targeted email marketing campaign.[/mpc_icon_column][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]