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Graphic Design

Book Cover Design

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

Questions to answer before beginning a book cover design

  • Who is the author and what is his or her brand?
  • Does the genre (Sci-fi, romance, horror, etc) have an established style?
  • Where will the book be sold?

Information to be collected from the client..

  • Format of the book?
  • Important Texts like a front copy, back cover copy, author bio/photo, blurbs, and endorsements.
  • Graphics
  • Budget

Design Process

  • Understand the elements of a cover
  • Research the market
  • Choose a design direction
  • Figure out what the design needs to emphasize
  • Choose graphics and fonts
  • Collect feedback
  • Know what the printer needs

Business Branding Colors & Pallets Process

The most common places that we will use branding colors will be:- Logo, Business Cards, Website, storefront, in-store design, staff uniforms, advertisements. Color can be chosen based on what you want to elicit from the viewer.

Plan on choosing 3 colors: Choose your base >> Choose your accent >> Choosing your neutral

Meaning of Colors

▉ Red: Passion, excitement & anger
▉ Orange: Playfulness, vitality & friendliness
▉ Yellow: Happiness, youth & optimism
▉ Green: Stability, prosperity & growth
▉ Light Blue: Tranquility, trust, openness
▉ Brown: Earthy, old-fashioned,
⬜ White: Cleanliness, virtue, health or simplicity
▉ Dark Blue: Professionalism, security & formality
▉ Purple: Royalty, creativity & luxury
▉ Pink: Femininity, youth & innocence
▉ Gray: Neutrality
▉ Black: Powerful, sophisticated, edgy, luxurious

Decide Color Scheme

Monochromatic colors

Monochromatic colors are all the colors of a single hue.

Analogus Colors

Analogous colours are groups of three colours that are next to each other on the colour wheel

Triadic Colors

Triadic color scheme is comprised of three colors evenly spaced on the color wheel.

Complementary Colors

Complementary colors are opposite to each other on the color wheel, so they create a strong contrast.

Define your brand identity

To brand’s core personality. Answer the following: –

  1. Why Does Our Company Exist? What >> How >> WHY
  2. What Is your Story?
  3. What Problems Do you Help your Customers Solve?
  4. Why Do These Customers Trust your Team Over your Competitors?
  5. What Brands Do You Look Up To?
  6. What 5 Characteristics Would Your Employees Use to Describe Your Brand Today?

Find the right type of logo

  • Lettermarks (or monogram logos)
  • Wordmarks (or logotypes)
  • Pictorial marks (or logo symbols)
  • Abstract logo marks
  • Mascots
  • Combination mark
  • Emblem

Pick the right typography

  • Serif fonts
  • Sans serif fonts
  • Script fonts
  • Display fonts

Pay attention to color

  • Colors are linked to emotions:
  • Color theory to generate ideas
  • Combining colors: Complementary, Analogous Or Triadic

Find inspiration for your design

  • Brainstorm
  • Think like your audience
  • Get everyone involved
  • Make a mood boarm

Check out the competition

  • Checkout both Direct & Indirect Competitors
  • Helps avoid mirroring competition
  • Get idea on what the target audience is already familiar with

Choose your design style

  • Classic
  • Retro or vintage
  • Modern and minimalist
  • Fun and quirky
  • Handmade and handcrafted

Optins & Call to Action

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

Facebook & Twitter

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

jass

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Published by
jass
8 years ago

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