Guide to YouTube for business start-ups

[vc_row][vc_column][vc_column_text]Start-up looking to reach new audiences via social media marketing, YouTube is great option. But, how to get going when you don’t know where to start?

Business YouTube means doing what works

  1. The most popular videos on YouTube do one of three things: they entertain, they shock or they educate.
  2. Don’t create random videos just because you enjoy making them: that might work for some consumers, but successful business videos usually require much more purpose behind them.

You’ll need to ensure your videos are found – this means keywords

  1.  When writing your video’s description, you’ll need to include potential keywords that visitors are likely to search for.

YouTube business accounts should stick to a schedule

  1. All business using YouTube for social media marketing will require different posting schedules: the important thing is simply to  having one!
  2. It might be that you post once a week, or on Tuesdays and Thursdays, or three times a week.

 Accept feedback and engage with your audience

  1. The point of social media marketing as a whole is to build online relationships.
  2. If customers are choosing you to give their attention, make them feel it’s worth it: reply
    as soon as possible

Give your business YouTube channel a unique look

  1. This is an underestimated tool, given how much value online consumers place on visuals.  YouTube channel pages are pretty customizable.

Make sure you point your YouTube fans to your website

  1. make sure users can find you when they need to. Your YouTube page – and your video descriptions – should include:
  • Your website
  • Your Facebook, Twitter and any other social media channels you run
  • other videos you’ve made that are relevant
  • Your channel page

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