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- About half of consumers still prefer retailers and marketers to reach out to them via email
- However, fewer than one-third actually open those emails
- Here are four tips to help improve email success
Design and write around the call to action
- Rely on the main message of your email
- Showcase the benefit of your product or service
- Leave the closing to the CTA
- Keep your CTA short
- Avoid the temptation to give your users too many CTAs
Shorten subject headers
- Most common subject line word length is 7
- 3 word subject lines have the highest engagement rates
- Forget links and hashtags in the subject lines
Use the pre-header – but use it wisely
- The pre-header text is the small snippet of text that can be seen in the inbox, after the subject line
- Don’t leave the automatic placeholder
- Instead, use this space to reiterate the CTA
Make emails compatible
- Most email templates are designed for a standard desktop which is too wide for most phones
- Include a plain text version in HTML email
- Make use of responsive design templates
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