Backlink Strategy – Generating Backlinks from Mentions on other websites

Step 1: Find Mentions of Your Business that do not have Backlinks

Visit and enter any keyword related to Your Business.

  • Scan for all potential variations of your company
  • Search for the brand name
  • Search for products, tools, or assets.
  • Search your employee names as CEO, CTO, etc may be referred to in some unlinked articles.
  • Alternate spellings of your brand name.

You’ll see a list of sites with these keywords.


Step 2: Prepare a list of websites and related pages on Your Business.

Create a new spreadsheet with the following columns

  • Fill in the details in this spreadsheet.
  • Add the keyword in column A  the website which mentions this in Column B.
  • Find an appropriate related page on your business and fill this in Column C.
  • Prioritize based on the highest SEO or PR value (use Moz, Majestic, and Ahrefs metrics)


Step 3: Find website owners

  • In the given example, we can see that there’s an email ID on Google search results.

Step 4: Email outreach

Send an email to the website owner in the following format.

Hi <Name>,

I was looking for some articles on being a perpetual traveler and visited your website through Google search. On your page you have mentioned how to use bitcoins to be a perpetual traveler.

I would like to give you a heads up that I have a site which helps people in getting second passports and being a perpetual traveler. This is the page –

I think it will help the readers of your article, so was wondering if you could link to my page.

Either ways, keep up the great work!



Note: Modify the content in red depending on the page and keyword.

Step 5: Follow-up

  1. Follow up when: Link hasn’t been added OR You haven’t heard back.
  2. Follow up after some time interval
    1. First Followup: 3 Days after between 3 pm & 5 pm
    2. Second followup after a week
    3. Third after 2 weeks
  3. DO NOT spam them daily.
  4. Check for an alternate email to contact.
  5. Track your outreach efforts in a spreadsheet.
  6. You never know, you might be able to build a relationship with the more enthusiastic respondents and possibly earn a guest post or featured article.

Step 6: Track progress and results

  1. Timeframe: This should be a quarterly process.
  2. Results detected: Once a publisher agrees it can take on average a week to get this backlink implemented.
  3. Average links sent per month: 15-20% of outreach results in a successful placement.
  4. Tools needed: SEMrush, BuzzSumo, Majestic
  5. Benefits
    1. Discover unlinked mentions of your brand
    2. Beneficial to your SEO rankings
    3. Backlinks also guide potential customers to your website
    4. Increase the total amount of referral traffic.