Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)
Need someone expert with Internet Marketing with 10+ years experience1. Google Marketing tool like - Google Analytics 4, Data Studio, Google Optimize, Google tag Manager 2. Webmaster tools - Google Search console, Bing, Yahoo, Yandex etc 3. PPC Online Ads- Facebook ads, google ads, digial Ads, Remarketing 4. Analysis - Competitor Analysis, AB testing 5. SEO - Local seo, technical SEO, Content , Linkbuilding, Landing Page Creation 6. Outbound/Inbound Markeing - Email, social media

Chief Marketing Officer (CMO)

A CMO’s primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies’ public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company

March 24, 2022

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Content Creation

  1. Understanding of product messaging
  2. Technical writing ability
  3. Ability to match writing to personas
  4. Copyrighting all marketing communications
  5. Press Release

Client acquisition, lead generation, and retention/engagement

  1. PPC
  2. SMM
  3. Email marketing
  4. Website 
  5. SEO
  6. Events & Tradeshows
  7. Building partnerships
  8. Business relationships

Research, Analytics & Strategy

  1. Market analysis
  2. Product market Fit
  3. Branding
  4. Public Relations 

Trial task is to do any 4 questions listed below.

Create a strategy blueprint document

Choose any one to create

  1. Create Marketing Strategy: Strategy to build awareness about prefr.co organisation & brand to potential customers [One page blueprint]
  2. Create a Sales Strategy: Strategy to  convert potential customers into actual ones  [One page blueprint]
  3. Create a Pricing Strategy – How much a customer is willing to pay for prefr.co services?
  4. Create an Advertising Strategy: Marketing, Growth, and Development
How will you establish new strategic partnerships and new accounts to grow the Prefr.co business?

Choose any one

  1. Affiliates – who can sell prefr.co service while getting some form of commission
  2. Resellers – Partners who purchase certain products or services from prefr.co and then sell them as if they were their own.
  3. White Label Partner -for whom prefr.co is given the responsibility to work on the partner company’s projects  and the partner company takes all the credit. 
Mention 10 types of strategic partnership that prefr.co can utilize to grow business?
How will you justify the salary you receive from the company? Company is paying you X amount, can you through numbers justify that you can generate 10X revenue for the company?
How can we generate leads through different channels like
  1. Online Maps: eg Google Maps
  2. Social Media: eg Linkedin
  3. Online Directories: eg Justdial
Apart from the three channels mentioned above online maps, social media & online directories mention at least 7 more lead generation channels
Define & analyse markets and service opportunity in India (take your local city as a base)
What kind of service can we offer to businesses like
  1. Education Institutes
  2. Travel Agencies
  3. Hospitals & Healthcare
Apart from the three businesses mentioned above, mention at least 7 more types of business we can target?

    Full-Service Agency

    Here at PrefrCo, we’re on a mission to create opportunities for clients. We believe nothing is more important than partnerships that drive long-term business success. Our diverse team maximizes impact for our clients. We outthink the competition, not outspend them.

    It goes without saying that we’re big fans of purpose-driven design. We craft innovative digital experiences to give your customer’s the most effective interaction with your brand. We understand the time and effort it takes to build an audience in today’s digital world, which is why we value efficiency, security and custom solutions above all else.

    • Website Development 
    • Responsive Design
    • Website Accessibility
    • Search Engine Optimization
    • Hosting & Server Management
    • Email Marketing

    Looking to take control of your online social presence? Look no further. We’ll monitor your brand, industry and competitors and create relevant content that keeps your business ahead of the curve. All with the goal of gaining customer loyalty and confidence in your brand.

    • Platform & Reputation Management
    • Review Monitoring
    • Organic Posting
    • Paid Social Advertising

    Customized conversion tracking? Personalized analytics programs? Dedication to data-informed decisions? Check, check and check! Our in-house data team sifts through large data sets every day to provide our clients with valuable insights and the highest possible return on investment. In short, data drives everything we do.

    • Ad Tracking & Measurement
    • Custom Reporting & Analysis 
    • A/B Testing
    • Market & Industry Research
    • Conversion Rate Optimization
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