Chief Marketing Officer
We’re seeking a visionary Chief Marketing Officer (CMO) to lead Prefr.co’s marketing initiatives and accelerate business growth. The ideal candidate will develop comprehensive strategies to enhance brand recognition, generate leads, and convert prospects into loyal customers. As a strategic leader, you’ll shape the company’s public image, foster strong partnerships, and drive multi-channel marketing efforts including PPC, SEO, social media, and events. This role demands a data-driven marketer with excellent communication skills and a deep understanding of customer personas. Join us to play a pivotal role in shaping the future of Prefr.co and expanding its market footprint.
Develop clear and compelling product messaging
Demonstrate strong technical writing skills
Tailor content to various customer personas
Craft persuasive marketing communications and copywriting
Write and manage press releases
Manage PPC campaigns, Social Media Marketing (SMM), and Email marketing
Optimize website for lead conversion and SEO
Plan and execute events and tradeshows
Build strategic partnerships and nurture business relationships
Conduct market analysis and assess product-market fit
Develop branding and public relations strategies
Create a Marketing Strategy: Develop a one-page blueprint to build awareness about Prefr.co and its brand among potential customers.
Create a Sales Strategy: Design a one-page plan to convert potential customers into actual buyers.
Create a Pricing Strategy: Analyze how much customers would be willing to pay for Prefr.co services.
Create an Advertising Strategy: Propose marketing, growth, and development tactics.
Establish Strategic Partnerships: Choose one partnership model and outline how you would grow Prefr.co’s business:
Affiliates (commission-based sellers)
Resellers (purchase and resell products/services)
White Label Partners (Prefr.co handles projects, partner takes credit)
Mention 10 types of strategic partnerships that Prefr.co can utilize to expand business.
Justify your salary: Demonstrate how you can generate 10X revenue compared to your salary using data and projections.
Lead Generation Channels: Besides Online Maps (e.g., Google Maps), Social Media (e.g., LinkedIn), and Online Directories (e.g., Justdial), name at least 7 additional lead generation channels.
Market and Service Opportunity Analysis: Define and analyze the markets and service opportunities in India, using your local city as a base.
Service Offering to Businesses: Suggest services for businesses like Education Institutes, Travel Agencies, and Hospitals & Healthcare, plus at least 7 other types of businesses to target.
Please submit your updated resume along with your responses to the chosen trial tasks.
We look forward to your application and exploring how you can contribute to Prefr.co’s growth!
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