Digital Marketing Manager
The candidate MUST have 2-3 years of experience of Internet Marketing. The candidate MUST have command over written and oral English communication. Knowledge of programming will be a bonus.. You will be in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Your duties include planning campaigns, analyzing metrics, and identifying trends. You will typically have experience in art direction and social media.
March 25, 2022
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Responsibilities
- Acquisition — getting the leads, lead gen, PPC, etc
- Analytics — reporting, budgeting, optimization, etc
- Content — creating content, media, blogs, etc
Average Annual Salary (Estimated)
₹ 2.4 LPA – ₹ 3.5 LPA
Technical expertise DMM should hold
- SEO tools: Hubspot, Ahrefs, Semrush, Moz, Google keyword planner
- Email marketing tools: Mailchimp, ActiveCampaign, Getresponse, Sender
- Social media marketing: Hootsuite, Buffer
- Content marketing tools: BuzzSumo, Kred, ClickFunnels
- PM Tools: Trello, Slack, JIRA, Basecamp, Asana, Clickup
Marketing & Sales
- Generating Leads, inquiries and sales from the Internet
- Making calls to International prospective customers
- Email campaigning
- Active forum contribution on popular websites
- Prepare online newsletters and promotional emails and organize their distribution through
various channels - Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
SEO – Search ENgine Optimization
- Ideally, already comfortable with use of WordPress, for the basics of website management – or willing and able to learn this through online learning sources
- Conduct On-site and Off-site SEO
- Data extraction, writing web marketing mailers, analyzing Export/Import data, sending emails etc.
- Improving SEO of various websites and social media pages.
- High quality backlinks building using ethical techniques
- Google Analytics reporting
SEM & Ads management
- Executing Ad campaigns by Google Ads, Bing, Facebook, etc
- Plan, implement and manage marketing strategy
- Running paid marketing campaigns online on various platforms
- Optimizing the campaigns to deliver best ROI while meeting targets
- Experimenting and run A/B testing on campaigns, messaging and target to improve ROI.
Trial task
- Download screaming from https://www.screamingfrog.co.uk/seo-spider/ and conduct an audit for https://prefr.co/
- Recommend 4 areas for improvement
- USE https://www.semrush.com/ tool to find 4 competitors for prefr.co and recommend one aspect we can learn from them
- Create one add copy to show in google ads in search for one service
- Track the hours worked
- Prepare a document for the trial task
- Once the tasks are complete upload the task document and fill the form below.