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Digital Marketing Manager

Digital Marketing Manager

The candidate MUST have 2-3 years of experience of Internet Marketing. The candidate MUST have command over written and oral English communication. Knowledge of programming will be a bonus.. You will be in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Your duties include planning campaigns, analyzing metrics, and identifying trends. You will typically have experience in art direction and social media.

March 25, 2022

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Responsibilities

  1. Acquisition — getting the leads, lead gen, PPC, etc
  2. Analytics — reporting, budgeting, optimization, etc
  3. Content — creating content, media, blogs, etc

Average Annual Salary (Estimated)

₹ 2.4 LPA – ₹ 3.5 LPA

Technical expertise DMM should hold

  • SEO tools: Hubspot, Ahrefs, Semrush, Moz, Google keyword planner
  • Email marketing tools: Mailchimp, ActiveCampaign, Getresponse, Sender
  • Social media marketing: Hootsuite, Buffer
  • Content marketing tools: BuzzSumo, Kred, ClickFunnels
  • PM Tools: Trello, Slack, JIRA, Basecamp, Asana, Clickup

Marketing & Sales

  1. Generating Leads, inquiries and sales from the Internet
  2. Making calls to International prospective customers
  3. Email campaigning
  4. Active forum contribution on popular websites
  5. Prepare online newsletters and promotional emails and organize their distribution through
    various channels
  6. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

SEO – Search ENgine Optimization

  1. Ideally, already comfortable with use of WordPress, for the basics of website management – or willing and able to learn this through online learning sources
  2. Conduct On-site and Off-site SEO
  3. Data extraction, writing web marketing mailers, analyzing Export/Import data, sending emails etc.
  4. Improving SEO of various websites and social media pages.
  5. High quality backlinks building using ethical techniques
  6. Google Analytics reporting

SEM & Ads management

  1. Executing Ad campaigns by Google Ads, Bing, Facebook, etc
  2. Plan, implement and manage marketing strategy
  3. Running paid marketing campaigns online on various platforms
  4. Optimizing the campaigns to deliver best ROI while meeting targets
  5. Experimenting and run A/B testing on campaigns, messaging and target to improve ROI.

Trial task

  1. Download screaming from https://www.screamingfrog.co.uk/seo-spider/ and conduct an audit for https://prefr.co/
  2. Recommend 4 areas for improvement
  3. USE https://www.semrush.com/ tool to find 4 competitors for prefr.co and recommend one aspect we can learn from them
  4. Create one add copy to show in google ads in search for one service
  5. Track the hours worked
  6. Prepare a document for the trial task
  7. Once the tasks are complete upload the task document and fill the form below.
jass

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jass
3 years ago

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