Description
If you’re not tracking the right metrics, you’re flying blind. Our Custom Analytics & Tracking Setup for E-Commerce gives you complete visibility into your user behavior, sales funnel, and performance metrics—so you can grow smarter, not harder.
We’ll configure Google Analytics 4 (GA4) with Enhanced E-Commerce tracking tailored to your platform—whether it’s Shopify, WooCommerce, Magento, or a custom build. Using Google Tag Manager, we’ll implement event tracking for product impressions, clicks, cart actions, checkout steps, and completed purchases.
Beyond just tracking, we also integrate Google Search Console to reveal SEO performance, fix indexation issues, and identify underperforming pages. You’ll also receive a custom dashboard (via Looker Studio or Conversific) with key metrics like:
Sales by product
Conversion rates
Cart/checkout abandonment
Device/browser performance
Source/medium breakdown
Whether you’re preparing for a major ad campaign, optimizing your product listings, or building an investor report, having a reliable analytics foundation is critical. We also ensure your lead capture forms, exit intent popups, and UTMs are tracked properly for full-funnel visibility.
Deliverables:
GA4 setup with Enhanced E-Commerce events
Google Tag Manager configuration
SEO performance integration via Search Console
Custom KPI dashboard (optional)
Audit of existing data issues
This setup gives you more than just numbers—it gives you answers. Understand your buyer journey, pinpoint bottlenecks, and confidently scale with data that drives growth.