Harv Kaur (Content Marketer)

Dedicated to Ideation & creation of compelling content for web and social media platforms. Focus on Attention to detail in implementing the best SEO practices Knowledge of SEO/ User-friendly content for a website Collaborating with other departments to create narrative and informative content. Find and develop new ideas for web content by doing keyword research and competitor analysis.

 

11 +

Years of Experience

197 +

Projects Completed

9 +

Countries Served

150 +

Resources/tools

 

Specialise in 4 Steps of Content Marketing

Content Research Content Plan
  1. Conduct Content Research
  2. Competitor Analysis
  3. Audit Existing Content
  4. Reach out to experts on the topic in order to get unique insights
  5. Research Potential Audience, Buyers, Followers & Advocates
  6. Find Relevant Topics & Build Topic Clusters
  1. Use Behaviour Psychology to Create Audience Personas
  2. Create Empathy Maps
  3. Jobs to Be Done” Framework
  4. Develop a High-Level Editorial Plan and Content Calendar
  5. Create brand Positioning & Brand Story
  6. Create a  Content Funnel
Content Plan Content Delivery
  1. Language Proficiency: Good understanding of grammar rules.
  2. Use Storytelling to Write persuasively.
  3. Branding: Formulate a unique voice representative of the brand.
  4. Copywriting: Explain the benefits of company’s products or services
  5. Content Diversification: Videos, PdFs, Images, Text, AUdio etc
  6. Repurpose Your Content
  7. User-Generated Content like guest posts
  1. Own Channels: Website, Blogs, Gated Content, Landing Pages, Social Media Profiles, Email Marketing/Newsletters, Backlink generation
  2. Paid Channels: Social Media/Search Ads, Sponsored Content
  3. Organic Channels: Create content that generates Shares, Likes, Reviews, Mentions & Optimise content to be displayed in Search (SEO)

 

Technology Knowledge for Content Marketing Tools knowledge for content Marketing
  1. Design:HTML/CSS/UX/UI
  2. Programming: Php & Python
  3. Data/Analytics/Reporting/ROI:
    • Track Objectives & Key Results (OKRs) and KPIs
    • Check impact of content marketing through pageviews, impressions, backlinks, time on page, click-through-rate
    • Use of Knotch Content Intelligence platform
  4. E commerce: Woocommerce, Shopify
  5. Knowledge of AI/ML & Automation Tools
  6. CRM: Salesforce, hubspot
  1. Evernote
  2. Canva
  3. Outbrain
  4. Buzzsumo
  5. Grammarly
  6. WordPress
  7. Ads Platform
  8. Google Webmaster and Analytics
  9. Google Trends
  10.  SEMRush
  11. Ahref
  12. Screaming Frog
  13. Crazy Egg


Education
MBE
Diploma in digital marketing