Kimatra Singh

Experienced Virtual Assistant, marketing professional & developer with strengths in Administration, Management, marketing, product management, and market trend analysis. Proven skills in UX design, advertising, and promotions. Successful in developing strategies that have resulted in a 40% increase in forecasted sales. Adept at executing marketing plans and communicating with cross-functional teams.

Work Experience

Virtual Assistant & Digital Marketing 

  • Increased website traffic with proven SEO tactics
  • Worked with WordPress developers to build websites from scratch
  • Working with basic database techniques to get relevant user data
  • Setup customized tags in Google Analytics 
  • Handling Social Media profiles for different websites. (Facebook, Twitter, Linkedin) 
  • Integrating Social sharing plug-ins/widgets in websites. 
  • Managing website optimization and internet marketing. 
  • Implemented a Pre-launce SEO and post-launch SEO. 
  • User experience testing and implementation
  • Analyzes traffic for all websites and plan further actions for online marketing 
  • Email harvesting and marketing

Remote Assistant (Rodale)  || September 2015 to August 2016 || 15 hours/week

  • Developing new marketing strategies to help maximize long term sales and profitability  
  • Create campaigns that increased social media engagement by approximately 40% through content marketing 
  • Implemented a unique marketing strategy for over 30 products.
  • Worked closely with a video producer to develop content that increased the organic reach of our Facebook page by nearly 50% 
  • Developed and executed targeted campaigns for multiple market segments to help drive brand awareness
  • Sales and Marketing Coordinator Rodale
  • Seamlessly launched a new process for the development of key sales and marketing tools used by our sales team 
  • Organized the marketing department’s first social media content calendar  
  • Tracked weekly sales and shared with cross-functional teams throughout the organization
  • Coordinated successful product launches with the help of our sales, publicity, and editorial teams

Remote Marketing Assistant

  • Generate leads through digital advertising 
  • Maintain company social media profiles and website 
  • Develop and implement digital marketing campaigns 
  • Create a lead nurture system through automated follow-up

Remote Business Development

  • Optimize new client on-boarding process  
  • Hire and train new client relation specialists 
  • Consultant and Business Development Specialist
  • VIP clientele account manager  
  • Develop/report/optimize client’s lead generation and marketing strategy 
  • Prospect through client referrals, online leads 
  • Social Media & Digital Advertising Management
  • Design clientele and the company’s social media graphics  
  • Digital advertising and social media consultant for VIP clientele 
  • Write targeted posts for clientele and the company’s social media profiles 
  • Monitor, report, and optimize client Facebook and Google AdWords campaigns

Remote SEO Specialist

  • Worked on search engine optimization to achieve higher rankings and improved sales 
  • Consulted clients on conversion rate optimization and usability analysis. 
  • Advanced analytics reporting for clients 
  • Worked on WordPress development for more than 15 CMS websites. 
  • Achieved higher search engine rankings for clients and the company’s own website 
  • Helped clients to increase their sale through organic (search engine) traffic 
  • Implemented basic SEO on default WordPress websites 

Remote Website Admin

  • Create and customize WordPress themes and sites 
  • Design and code websites using CMS or HTML/CSS 
  • Refurbish existing websites to make them mobile-friendly, improve design, usability, code and traffic 
  • Perform search engine optimization 
  • Implement and manage Adwords campaigns 
  • Implement and manage social media presence 
  • Produce information architecture documentation, including site maps and full sets of wireframes for complex web-based applications




    Full-Service Agency

    Here at PrefrCo, we’re on a mission to create opportunities for clients. We believe nothing is more important than partnerships that drive long-term business success. Our diverse team maximizes impact for our clients. We outthink the competition, not outspend them.

    It goes without saying that we’re big fans of purpose-driven design. We craft innovative digital experiences to give your customer’s the most effective interaction with your brand. We understand the time and effort it takes to build an audience in today’s digital world, which is why we value efficiency, security and custom solutions above all else.

    • Website Development 
    • Responsive Design
    • Website Accessibility
    • Search Engine Optimization
    • Hosting & Server Management
    • Email Marketing

    Looking to take control of your online social presence? Look no further. We’ll monitor your brand, industry and competitors and create relevant content that keeps your business ahead of the curve. All with the goal of gaining customer loyalty and confidence in your brand.

    • Platform & Reputation Management
    • Review Monitoring
    • Organic Posting
    • Paid Social Advertising

    Customized conversion tracking? Personalized analytics programs? Dedication to data-informed decisions? Check, check and check! Our in-house data team sifts through large data sets every day to provide our clients with valuable insights and the highest possible return on investment. In short, data drives everything we do.

    • Ad Tracking & Measurement
    • Custom Reporting & Analysis 
    • A/B Testing
    • Market & Industry Research
    • Conversion Rate Optimization