Identify the best call-to-action

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1. Does your CTA speak to your audience?

To pick the right call-to-action, you need to know — because what speaks to one business won’t always speak to yours.

“Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it.” – Peep Laja

 

2. Does your CTA emphasize what your prospects get by clicking?

What it comes down to is this: If everything else on your landing page is benefit-oriented (copy, images, headline), why isn’t your call-to-action?

Words like “Register” and “Download” and “Order” put the emphasis on the action involved in claiming the offer, instead of the benefits of claiming it.

 

3. Is your call-to-action tailored specifically to your offer?

Below are a few standard CTAs and some better alternatives:

 

  • Webinar, Course
  • Ebook, Whitepaper, Report, Case study (downloadable content)
  • Membership (community, newsletter)

 

Now keep in mind, this method of CTA-writing has the potential to interfere with the next best practice, which is why it’s always best to test, test, test to see what your visitors prefer.

 

4. Is your call-to-action clear?

In the process of turning your CTA button into a benefit-focused attention-grabber, you might find that you’ve confused your prospects. And here’s why…

These benefit-focused phrases, while working for IMPACT and Empire Flippers, might make your visitors wonder what pressing your button will do.

Clarity above all things, is what’s most important to your visitors.

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DISCOVER

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