Optimize Click through Rates (CTR) from serch engine result page (SERP) to your website
Optimization – CTR (Click Through Rate) Increasing your CTR From SERP to Website Step 1: Benchmark Your website Get Google Webmaster Account (Link) Look for keywords with Low CTR <5% Look for Pages that have Low CTR <4% Download the results from the bottom of the page Add the results in the template (Download Template) […]
Email Optimization Strategy
Step 0: Inbound marketing: growing your subscriber base and generating leads Create blogs/articles with search-friendly content customized to solve individual problems the customers are facing. Step 1 – Call To Action on blog/article/page of website Your CTA design should be readable, actionable, and accessible to everyone Take into account screens large and small, use bulletproof […]