Work from home during covid 19
COVID-19 will change business models as the global business will not be the same from now onwards. Now business will focus more on business continuity plans taking technology offshoring and work from home more seriously. The Scale of Calamity: 150+ countries implementing social distancing and some incomplete lockdown due to the COVID -19 virus. Plan […]
How to Set Smart Goals for E-Commerce Growth in 2025
How to Set Smart Goals for E-Commerce Growth in 2025 To succeed in today’s hyper-competitive digital market, setting the right goals and collecting actionable data is crucial. This guide will help you align your business objectives with measurable e-commerce KPIs across the full customer lifecycle—from acquisition to referral. 1. Acquisition: Where Do Your Customers Come […]
WordPress Development Process: For clients who know what they want!
WordPress Development Process for clients who need new WordPress website Every project is different, but there are usually certain main steps that must be completed in order to get any website ready. This process is for rapid development and works for clients who know what they after. Here’s a typical process I would follow for […]
Email Optimization Strategy
Step 0: Inbound marketing: growing your subscriber base and generating leads Create blogs/articles with search-friendly content customized to solve individual problems the customers are facing. Step 1 – Call To Action on blog/article/page of website Your CTA design should be readable, actionable, and accessible to everyone Take into account screens large and small, use bulletproof […]
Online Marketing for Online Businesses: A Simple Yet Effective Strategy
Online marketing is all about attracting the right audience and converting them into paying clients. At prefr.co, we simplify this into four strategic stages: attract, convert, close, and impress. We help businesses build high-converting websites, drive targeted traffic through SEO, content, and social media, and optimize every step of the sales funnel. Our services also include content repurposing, automation, and affordable weekly plans tailored to your needs. Whether you’re just starting or scaling up, our team delivers measurable results. Let us help you grow your online presence and turn visitors into loyal brand advocates.
Account-Based Marketing (ABM) or Key Account Marketing Strategy: Benefits & Strategy
Account-Based Marketing (ABM), also known as Key Account Marketing, is a powerful B2B strategy that focuses on targeting high-value accounts with personalized campaigns. Unlike traditional marketing, ABM aligns sales and marketing teams to engage decision-makers earlier, build deeper relationships, and increase customer lifetime value. By selecting strategic accounts based on data like revenue history, profitability, and long-term potential, businesses can deliver more relevant, impactful messaging. This approach boosts ROI, improves retention, and fosters scalable growth. Whether you’re new to ABM or refining your existing efforts, this article outlines a proven framework to help you implement a results-driven ABM strategy.
App Indicators not working on Ubuntu 18.04
The issue is with a fresh installation of Ubuntu 18.04 using the default GNOME Desktop. The “tray icons” simply don’t appear in the top panel. “Ubuntu appindicators” shell extension is active, but doesn’t show any icons. If you’ve tried both the “kstatusnotifieritem” and “topicons” shell extensions without any success the this will help. sudo apt purge […]
Guide to YouTube for business start-ups
YouTube is a powerful platform for startups looking to expand their reach and connect with new audiences. But success doesn’t come from uploading random videos — it requires strategy. The most effective business videos educate, entertain, or surprise viewers while being optimized for search. Startups should focus on keyword-rich descriptions, a consistent posting schedule, audience engagement, and strong branding. Directing traffic to your website and social channels also helps convert views into leads. With the right approach, YouTube can become a vital part of your social media marketing strategy and help you grow your brand authentically and efficiently.
Is It Profitable to Start an Online YouTube Business in 2025?
Starting a YouTube business in 2025 can be profitable, but success depends on your approach. Solo creators managing everything themselves can generate income through ads, sponsorships, and affiliate marketing with minimal costs. However, scaling by hiring a team makes profitability harder without steady brand deals or diversified revenue streams. The key is using YouTube as a platform to grow your audience and drive them toward paid products or services outside of YouTube. With patience, consistency, and smart strategies, you can turn your channel into a sustainable business that thrives beyond just video views.
YouTube Business Account
Creating a YouTube business account is essential for brands looking to build an online presence through video. You can either link an existing Google Brand Account or create a new one directly on YouTube. After setting up your channel, customize your YouTube Channel Page by adding a profile photo, banner, and detailed About section with links and descriptions. Use YouTube Studio to manage videos, engage with your audience, and analyze channel performance. Leveraging these tools helps businesses grow their brand visibility, connect with customers, and optimize content strategies effectively on the world’s largest video platform.